Senior Account Executive

Duolingo•New York, NY

38d

About The Position

Join us to build Duolingo Ads, Duolingo’s direct ad business. Duolingo is used by over 150 million users every month to learn a language, music, math, or chess. The vast majority of our learners engage with the free, ad-supported version of our app, which is core to our mission of delivering a learning experience that is accessible to all. As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer strong monetization potential for Duolingo. We are seeking a Sr. Account Executive to scale our direct advertising business, Duolingo Ads. As a founding member of our sales team, you'll play a key role in driving Duolingo Ads’ growth by scaling revenue with premium advertisers. You’ll collaborate with sales leadership and the cross-functional ads team to drive revenue. Duolingo’s tenets of gamification, delightful design, brand equity, and character IP are key levers you will access to grow an ad offering that delivers for partners and improves the free user experience. This role reports into our Head of Ad Sales, where you will work in a high-velocity environment to scale revenue by building on Duolingo Ads' foundation, engaging your network to generate demand and drive value to Duolingo and our advertising partners. This position offers a unique, early-stage opportunity to play a pivotal part in shaping the trajectory of ads on Duolingo for hundreds of millions of learners.

Requirements

5-8 years of experience in direct ad sales
Success selling video and native/custom ad formats in premium, digital environments
Ability to engage senior decision makers at clients and agencies while also rolling up your sleeves to build sales collateral, troubleshoot issues, and directly bring in revenue
Consistent track record of building new business into lasting, mutually beneficial ad partnerships with top-tier advertisers
Strong understanding of ad tech and mobile app ecosystems
Understanding of the Duolingo product and the freemium business model
Expertise in using data to derive insights and assess the performance of ad campaigns
Experience building standard and innovative ad buying agreements
Exceptional communication and presentation skills
Ability to operate at a high level with a lot of ambiguity in a fast-paced environment

Responsibilities

Own and grow a portfolio of advertisers through prospecting, pitching, closing, and renewal
Drive revenue growth by generating demand within key verticals by building a robust new business pipeline
Work effectively and smoothly with key members of the ads team across biz, product, design, and engineering to advance deals
Share actionable marketplace feedback to inform ads leaders, advance deals and shape products
Establish and implement efficient, repeatable sales strategies and operational processes, prioritizing accounts and leading key relationships effectively
Make data-informed decisions around pricing, packaging, and prioritization
Deliver clear, persuasive pitches and proposals tailored to advertiser goals using internal and external data
Contribute positively to team culture and shared goals

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