Senior Account Executive, WGBA - Green Bay

The E.W. Scripps-posted 3 months ago
Full-time • Entry Level
Green Bay - Appleton, WI
1,001-5,000 employees
Professional, Scientific, and Technical Services
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Are you ready to help local businesses thrive through powerful advertising solutions? As an Account Executive at WGBA in Green Bay, you'll connect businesses with customers through compelling multi-platform advertising campaigns. From broadcast television to cutting-edge digital strategies, you'll be the trusted advisor businesses turn to for growth. This position comes with an active account list, so we're seeking someone with prior media experience who can jump in and start building relationships right away.

  • Sell advertising solutions to local and regional businesses and advertising agencies
  • Apply the Scripps Sales Process to analyze customer needs and create customized advertising solutions
  • Facilitate customers' ability to leverage our full array of digital marketing options
  • Independently prospect, secure appointments, perform needs analysis, develop solutions, present and close sales
  • Use ratings data and market trends to negotiate program ratings and advertising rates
  • Serve as a trusted advisor with clients, provide best-in-class customer service and grow accounts
  • Perform client services including media negotiations, presentation preparation, copy writing and collections
  • Effectively manage your sales funnel using CRM systems and achieve key performance indicators
  • Contribute to creative campaign development through client communication and concept creation
  • Build and maintain strong client relationships, including entertaining prospective and existing clients
  • Perform routine administrative functions including makegood resolution and CRM system updates
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 2+ years of proven sales success preferred
  • Experience in strategic account management, broadcast ratings and digital execution preferred
  • Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
  • Highly self-motivated and goal focused mindset
  • Creative and innovative thinking
  • Strong influencing, selling and upselling skills
  • Effective teamwork and collaboration skills
  • Strong analysis and data interpretation abilities
  • Exceptional verbal and written communication skills
  • Outstanding presentation abilities
  • Strong time management and organizational skills
  • Proficiency with Microsoft Office
  • Working knowledge of Google Office and virtual conferencing platforms
  • Extensive Scripps Sales Process training
  • Uncapped sales commission
  • Monthly allowance for mileage and cell phone
  • A career path to grow your professional experiences
  • Full medical, dental and vision benefits, as well as certain other health and wellness benefits
  • Retirement savings plan with company match
  • Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program
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