Senior Account Executive, Technology

Burson Cohn & Wolfe • San Francisco, CA

114d • $40,000 - $85,000

About The Position

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply 'saving the world.' The double-edged sword of today's technologies creates as much reputational risk as reward across diverse stakeholder groups. As a Senior Account Executive on our growing US Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations.

Requirements

• 4+ years of experience working in public relations, with a strong focus on the technology industry.
• Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients.
• Experience with device and hardware introductions and product review programs.
• Past experience with CES-related program management, brand and product activations, media relations.
• Proven media relations skills and established relationships with relevant journalists.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Exceptional organizational skills and a meticulous attention to detail.
• A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong strategic thinking and problem-solving abilities.

Nice To Haves

• A genuine passion for technology and ability to 'geek out.'
• Experience mentoring and guiding junior team members.

Responsibilities

• Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements.
• Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads.
• Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients.
• Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders.
• Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
• Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.
• Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.

Benefits

• Professional development opportunities.
• Mentorship programs with industry leaders.
• A vibrant and inclusive company culture fostering collaboration and innovation.
• Packages designed to reward and retain top talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree