Senior Account Executive, Research & Analytics

GCI Health•New York, NY

4h•Hybrid

About The Position

GCI Health, part of WPP, is a leading global health impact agency focused on realizing the future of health by turning client innovation into health impact through engagements that transcend traditional communications. They operate across North America, Europe, Asia-Pacific, and the Middle East, offering services including pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs, and clinical trial marketing. GCI Health is a highly respected agency with numerous industry honors. WPP, their parent company, is a trusted growth partner for leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel. As an analyst on the Strategy and Insights team at GCI Health, this role involves working across multiple accounts in the health and pharma sector. It is suited for individuals with 2-4 years of experience in research and analytics, particularly with an interest in audience behavioral research and expertise in media and digital/social analytics through listening and platform reporting (web, social media) to develop insights about patient and stakeholder audiences. The role requires leveraging data to measure and track programs, identify performance patterns, and maintain strong attention to detail in reporting. The Senior Account Executive will support multiple projects and teams, overseeing reports and research from inception to completion, acting as a team player and leader for both internal teams and external clients. The position reports to a Vice President on the analytics team.

Requirements

2-4 years in a data analytics, research, or digital analytics-focused role
The ability to manage multiple projects concurrently
Intermediate Excel expertise (data management, pivot tables, vlookups)
Knowledge of the latest social and digital analytics tools and methodologies (e.g., SEO, GEO, Google Analytics, social listening tools, audience database tools, etc.)
Knowledge of/Expertise in any or all of the following: Website analytics tools such as Google Analytics or Adobe Analytics
Secondary databases and tools, such as Global Web Index or Morning Consult
Survey design platforms such as Qualtrics or Pollfish
Social media measurement and media monitoring tools, such as Brandwatch, Talkwalker, Netbase, Meltwater, Newswhip, or MuckRack
Influencer analytics tools such as CreatorIQ, Traackr, or Tagger
Meta, Twitter, Google, YouTube, and LinkedIn Channel Analytics
Paid media data and Business Manager data
AI-driven tools and technologies, such as agents
Python, SPSS, Stata, SAS, R, or similar statistical package capabilities

Nice To Haves

Communications, Data Science, or Data related educations desired but not required

Responsibilities

Create research reports using and combining digital, social, or secondary data sets such as syndicated audience data, patient social listening, competitive auditing, or influencer mapping
Support ongoing weekly, monthly, or quarterly measurement reports that help measure ROI for various clients’ communications strategies, including, but not limited to, social media and traditional media data
Counsel account and digital teams and clients in determining KPIs (across paid, earned, owned, and shared channels) to help track performance
Develop audience personas based on data from multiple sources (social listening, syndicated, survey, search analysis, etc.) to inform communications strategies and opportunities
Analyze and report findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to the account team, senior leaders, and clients
Develop relationships with the account and digital teams. This includes regular and proactive one-on-one interaction with internal integrated teams, and direct correspondence with account teams and clients
Assist in new business research projects from research brief to insight generation
Consult on social listening tools/monitoring for clients
Serve as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools, and techniques – including AI innovations – and counseling clients, account teams, and other research team members on methodologies, tools, and best practices
Developing new methodologies, reports, or product offerings to meet existing client needs and to drive new business
Determine the best methodologies and tools to use to solve client challenges and deliver impact to their business
Participate in agency Learning and Development opportunities as appropriate and as agreed upon with leadership