Senior Account Executive, Public Relations (AdTech / MarTech)

Highwire•New York, MA

13d•$63,000 - $90,000•Hybrid

About The Position

At Highwire, our Senior Account Executives are more than media pros—they’re tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our FinTech, AdTech, and MarTech teams, you’ll work with some of the most innovative companies shaping digital marketing, advertising technology, marketing platforms, and related sectors. You bring 3–5 years of PR experience in an agency setting, a track record of media success, and the confidence to own campaigns from strategy to execution. You're a skilled communicator, a self-starter, and a relationship-builder who’s ready to take the lead in a fast-moving, high-growth environment.

Requirements

3–5 years of PR/communications experience in an agency setting (required)
Background in FinTech, AdTech, or MarTech sectors, including payments, marketing technology, ad platforms, or digital marketing solutions
Demonstrated success in developing media relationships and securing impactful placements
Strong writing and editing skills across a variety of formats and audiences
Experience managing multiple priorities and leading day-to-day client work
Comfort with data, analytics, and ROI reporting
A growth mindset, collaborative spirit, and desire to lead within a team environment

Responsibilities

Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
Develop and present quarterly campaigns and PR plans, incorporating creative themes, industry trends, and thought leadership.
Track competitor activity and identify timely opportunities for client commentary and positioning.
Participate in media training sessions, developing key messages and handling all session follow-up.
Develop budget recommendations and team priority allocations to support client needs.
Own and lead media relations efforts, with strong existing relationships across at least 10 key business, tech, and industry publications relevant to FinTech, AdTech, and MarTech.
Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
Plan and create strategic content as part of both campaigns and broader PR programs.
Write and edit a wide range of high-impact materials, including: Press releases, pitches, and Q&As Award submissions and speaking abstracts Contributed articles, blog posts, and executive bios Fact sheets, backgrounders, briefing books, and internal client correspondence
Deliver clear, timely, and articulate communication with clients and internal teams.
Produce creative, consistent, and media-ready pitches that drive placements.
Leverage analytics tools to measure results and refine strategies.
Present performance updates and campaign insights clearly and confidently to clients.
Collaborate across departments and specialty teams to ensure seamless service integration.
Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
Mentor junior team members through coaching, feedback, and day-to-day support.
Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
Support strong team dynamics by managing up and down effectively.
Participate in new business efforts, from research to presentation.
Contribute to Highwire’s thought leadership by writing blog posts and engaging with our social channels.
Attend and encourage participation in networking events and industry panels.
Help identify opportunities for operational or cultural improvements and share ideas with leadership.
Set and track quarterly goals with your manager, taking ownership of your professional growth.
Prioritize responsibilities based on impact, client goals, and internal workflow.
Drive projects forward independently, without requiring frequent check-ins or reminders.
Identify opportunities for improvement—whether skills, tools, or processes—and propose actionable solutions.
Consistently meet deadlines or communicate proactively when changes arise.
Engage in industry networking and development opportunities regularly.

Benefits

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave
Commuter benefits
Home office equipment stipend
Annual Growth Mindset Stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
Donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
A supportive, inclusive, and collaborative workplace where you can grow and do your best work