Senior Account Executive, Digital

We Are RALLY • Los Angeles, CA

13d • $71,000 - $85,000 • Hybrid

About The Position

RALLY is seeking a Senior Account Executive, Digital to play a leading role in the strategy and execution of digital-first advocacy and communications campaigns across multiple client accounts. In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels.
As a Senior Account Executive, you will be responsible for owning digital workstreams day to day, anticipating client and team needs, and ensuring high-quality delivery across accounts. You will lead portions of digital strategy development, manage execution and optimization, mentor junior staff, and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently, managing multiple priorities, and contributing proactively to both client success and the growth of the digital practice.

Requirements

• 5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization
• Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance
• Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization
• Hands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems
• Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations
• Excellent writing and editing skills, with experience crafting high-performing digital copy across channels
• Comfortable serving as a client-facing lead, including presenting performance updates and strategic recommendations
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Experience mentoring or guiding junior staff and contributing to team development
• High emotional intelligence, sound judgment, and the ability to operate independently with accountability
• Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact

Nice To Haves

• Experience working on issue advocacy, political, or public affairs campaigns
• Exposure to paid media planning, budget management, or ad operations (even if not a specialist)
• Familiarity with influencer, creator, or partnership-based digital strategies
• Experience supporting website updates or content management systems (e.g., WordPress)
• Comfort contributing to digital strategy frameworks or playbooks
• Experience helping teams improve digital workflows, QA processes, or performance standards

Responsibilities

• Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels
• Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action
• Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices
• Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging
• Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines
• Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools
• Analyze campaign results and translate data into clear insights and recommendations for optimization
• Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed
• Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps
• Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions
• Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution
• Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors
• Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control
• Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards
• Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm
• Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition
• Support pitch meetings and client presentations as a digital subject-matter contributor
• Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work
• Help strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement

Benefits

• Competitive salary + generous commissions
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and technology stipends

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed