Senior Account Executive, Corporate Affairs (Earned Media)

BCW Global•New York, NY

58d

About The Position

Burson is looking for a Senior Account Executive to join our growing U.S. Corporate Affairs Earned Media team. This role could be based in NYC, Washington D.C., Chicago, or Los Angeles. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs. You will contribute heavily to client earned media strategies, and execute earned media relations campaigns, content development and other integrated internal/external efforts including executive visibility, thought leadership and sustainability. This is an opportunity to work across a variety of industry verticals, collaborating across multiple practice teams and geographies. If you're solutions-oriented and earned-media savvy, Burson is a place where you'll thrive. And while there is no one kind of Burson Person, everyone at Burson has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. Burson will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

Requirements

At least 3 years of previous public relations work experience, ideally from an agency environment, journalism experience preferred.
Track record of developing proactive, positive story-telling for clients at the corporate level
Demonstrated media relations success including strategy and successful/measurable outcomes
A blended background in both account management and media relations
Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
Ability to manage complex relationships diplomatically and consultatively
Ability to think innovatively; develop creative solutions and new programs proactively
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Responsibilities

Assist in the development of earned media relations strategies across traditional and digital/social platforms
Deliver media relations results to support campaign roll-outs and ensure message delivery in key markets across the US and abroad
Build relationships with targeted journalists and news influencers to push out messaging
Play a lead role in mentoring and developing junior teams
Develop and grow client relationships, acting as day-to-day point of contact for media relations
Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed
Research and maintain media lists, keeping abreast of industry trends and corresponding opportunities for new perspectives.

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