Senior Account Executive (Beauty PR)

Praytell•New York, NY

28d•$70,000 - $80,000•Remote

About The Position

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now. We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living. Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you. Praytell is seeking a New York-based Senior Account Executive with 3-5 years of experience and a strong background in the beauty industry, ideally within a PR agency environment. This role will support the development and execution of integrated communications programs spanning earned, influencer and social while contributing to strategic planning and driving day-to-day campaign execution. The Senior Account Executive will play a key role in managing client projects and communications, developing creative campaign ideas and supporting integrated strategies that deliver measurable results. This person will lead core workstreams including media outreach, influencer partnerships and cross-channel campaign coordination while collaborating closely with internal teams to ensure seamless execution. The role also involves mentoring junior team members, contributing to reporting and performance insights and helping shape culturally relevant campaigns that strengthen brand visibility and business impact. The ideal candidate is proactive, strategic and highly organized with strong client service instincts, creative thinking and a deep understanding of the beauty landscape.

Requirements

3-5 years of experience
strong background in the beauty industry
ideally within a PR agency environment
proactive
strategic
highly organized
strong client service instincts
creative thinking
deep understanding of the beauty landscape

Responsibilities

Balance optimism with practicality to propose feasible solutions.
Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
Model humility by prioritizing solutions and results over personal credit.
Build deeper client trust by delivering on promises and addressing issues directly and professionally.
Encourage positivity within the team by managing setbacks with grace and humor.
Strengthen relationships by taking ownership of client needs and exceeding expectations.
Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns.
Oversee some parts of a campaign budgets and timelines, anticipating challenges and proactively addressing them.
Lead cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery.
Ensure all time entered accurately via Harvest and flag if going under or over hours.
Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations.
Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings.
Ensure all written deliverables, such as media materials and campaign updates, are polished and meet client expectations.
Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives.
Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights.
Lead channel audits, synthesizing data into comprehensive insights and presenting findings to clients.
Translate audience insights into tailored pitches, channel approaches, etc. considering category nuances and client goals.
Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs.
Lead the development of timely, trend-based concepts for earned, influencer, and social campaigns, ensuring feasibility.
Conceptualize and pitch high-impact seasonal or evergreen ideas, including standout media events or mailers.
Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
Propose creative, integrated social campaign ideas, leveraging platform-specific trends.
Brainstorm and refine big-picture concepts that align with client strategies and objectives.
Conduct media outreach for key campaigns, secure coverage, and build ongoing relationships with priority media contacts. Drive media strategy and pitch angle development.
Engage more deeply in influencer campaigns including contracting, ensuring alignment with campaign objectives and client goals.
Coordinate with creatives and strategists to develop integrated social campaigns, leveraging insights from social listening.
Interpret campaign data to uncover trends, patterns, and actionable insights.
Translate data into impactful recommendations, supporting client decision-making.
Lead portions of reporting calls, effectively communicating key metrics and insights.
Ensure campaign strategies align with KPIs, tracking progress against benchmarks.

Benefits

Salary: $70,000 - $80,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
Comprehensive health care (Medical, Dental, Vision)
Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
Traditional and Roth 401(k) options with an annual employer contribution based on company performance
Flexible Time Off (FTO), company holidays and mental health days
Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
Paid parental leave and fertility support
Training and team-building programs
Camp Praytell, our company offsite (eligibility based on start date)
Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
And more!