Senior Account Executive, Beauty & Lifestyle

Sunshine Sachs Morgan & Lylis • New York, NY

107d • $67,500 - $75,000

About The Position

Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We’re proud of each and every campaign we execute, but you may be wondering why we don’t have more than a landing page as our website. While many of our clients are household names (you know them, we’re sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way. If you are fired up and ready to do good, join us! We have an immediate opening for a Senior Account Executive in our Lifestyle team. What does this mean? You’ve been doing this for a bit (about 4-5 years or so) and you have experience working across a variety of consumer brands in beauty, lifestyle, and pop culture. You have a passion for creating unique narratives to reach a wide range of audiences and your media diet includes everything from The Today Show to the NYT Styles section, and Buzzfeed to People Magazine. You have a point of view about how Gen Z beauty standards are changing the industry and how DTC models are disrupting the traditional beauty landscape. Our candidate is curious. While they will work on beauty, they are also likely to touch health, wellness and other lifestyle accounts. They see this as a challenge and opportunity to grow their skills. We’re looking for someone that understands the media landscape and how to navigate between the different verticals that our diverse roster of brands is trying to reach. You have all this energy, these great contacts and you are brimming with innovative and creative ideas. We are major proponents of the entrepreneurial spirit – you can speak on anything.

Requirements

• At least 4 years working in PR, specific experience in communications, consumer brands, tech, lifestyle public relations, integrated media relations, and strategic media planning.
• A growing list of relationships with media across a variety of verticals and know how to leverage those relationships to secure impactful media opportunities.
• Strong writing skills – persuasive, concise, creative, and quick.
• Well-rounded understanding of consumer/lifestyle/tech marketing.
• Strategic thinker, bring new ideas to the table, and love a good brainstorm.
• Strong decision-making abilities and accountability.
• Great judgment and can make 'the call' as needed.
• Innate curiosity and an entrepreneurial spirit.
• Incredibly organized, detail oriented and able to excel at managing multiple projects simultaneously.
• Willing to work select evenings/weekends and travel when necessary.
• Enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.

Nice To Haves

• Solid relationships across consumer media and a passion to build and grow business in this space.
• Interests beyond fashion and beauty.
• B2B & thought leadership experience.

Responsibilities

• Drafting, developing, and executing comprehensive communications strategies.
• Conducting regular and thorough research on various topics, flagging relevant news updates for teams/clients.
• Drafting, editing and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence.
• Partnering with senior managers on achieving deliverables for a full roster of clients (average of 4 – 6).
• Managing media contact lists to build relationships with new publications and media contacts.
• Participating in new business meetings, creating proposals as needed.
• Regularly bringing new opportunities for clients – media meetings, key introductions, etc.
• Proactively mentor and teach junior team members on account teams.
• Working with senior management to respond to client requests and ensure requests are taken care of in an efficient manner.

Benefits

• Medical, dental, and vision plans.
• 401(k) with matching.
• Annual merit-based bonuses.
• PTO.
• Fertility benefits.
• Flexible spending account for medical, childcare, and commuter expenses.
• Flexible work schedule.
• Work from Anywhere program.
• Summer Fridays.
• Wellness Days.
• 4-week sabbatical or trip to celebrate select anniversaries.
• Collaborative workspaces.
• Networking opportunities.
• Community volunteering.
• Training and mentoring programs.
• Monthly Meet the Media series.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level