Senior Account Director of Group Sales

Sonesta Hotels•Lihue, HI

44d•$120,000 - $130,000

About The Position

The Senior Account Director of Group Sales at The Royal Sonesta Kaua‘i Resort plays a key leadership role in driving group revenue performance for one of the most iconic oceanfront resorts in Hawai‘i. This role is ideal for an experienced and highly motivated group sales professional who thrives in a destination environment, excels in relationship-driven markets, and is eager to contribute to the continued commercial success of a flagship Sonesta resort. This position combines strategic account management, new business development, and shoulder-season need-period optimization. The Senior Account Director will oversee high-value group accounts, develop targeted market strategies, and collaborate closely with revenue management, catering, and marketing to exceed annual revenue goals. For a driven group sales manager with 5-8 years of experience, preferable in a resort and/or upscaled environment. This role offers exceptional career-growth potential and the opportunity to join a rapidly expanding hospitality brand with more than 1,200 hotels across North America.

Requirements

Previous experience with hotel sales is required.
Group sales experience of 3-5 years is preferred.
College degree preferred
Proficiency in Outlook, with basic knowledge of Words, Excel, Teams and PPT
Must speak fluent English.
Frequently standing up or moving within and outside the facility
Carrying or lifting items weighing up to 25lbs
Communicating with customers, employees, and third parties
Handling objects, products and computer equipment

Nice To Haves

Knowledge of Cvent, Ideas (group evaluator), Zoom info is a plus.

Responsibilities

Key responsibilities would include selling guest rooms and meeting space within assigned accounts and segments to groups for The Royal Sonesta Kaua’i.
Explore new sources of business by developing new contacts.
Continue to develop relationships with current supporters through innovative and effective strategies.
Seek and contact new potential clients through: Direct enquiry Sales leads – domestic and overseas Sales Blitz
Be responsible for room night and revenue production from allocated segments
Entertain executives and secretaries of potential corporate and travel companies and in-house guests to ensure future business to the hotel
Monitor monthly production and create business plans to achieve the monthly targets
Consistently quote rates to help achieve the hotels’ occupancy, average rate, and RevPAR goals
Monitor competitors’ performance where it relates to their particular market segment
Maintain and update the hotel’s CRM system in accordance to Sonesta guideline
Attend daily sales briefings, weekly revenue meetings, and monthly sales meetings
Organize and participate in familiarization visits, sales blitzes, entertain and conduct other business-generating activities as and when require
Conduct on-site inspections for existing or prospective travel influencers, decision makers and end users.
Be aware of current market trends and supply competitor activity information to the sales leadership.
Participate in sales trips and, when required, complete all sales reports in accordance with Sonesta guidelines.
Participate in any projects as and when assigned by the department head.
Perform any other reasonable duties as required by the department head.
Deliver Passionate & Engaging Service to our Guests
You will be passionate and truly engaged in taking care of our guests, recognizing individual guests and anticipating their unique needs in order to exceed their expectations
You will consistently deliver our GUEST model: Greet or welcome everyone, warmly with a smile Use eye and ear contact and guest’s name Establish/anticipate needs Solve and own all requests/complaints Thank everyone
Build Solid Relationship with your Colleagues
Treat colleagues with respect and dignity
Other duties and responsibilities may be assigned. The employee is expected to work in other areas of the hotel when needed to assist operations to perform job duties not necessarily contained in this job description.