Senior Account Based Marketing Manager

Q2 Software • Austin, TX

3d • Hybrid

About The Position

The Sr. Account Based Marketing Manager is a strategic marketing leader responsible for leading and refining Q2’s account-based program, driving targeted pipeline growth, positively impacting deal velocity, and advancing engagement within priority target accounts. This manager partners closely with Sales, Integrated Marketing Managers, Product Marketing, Cust omer P rogr ams/Succ ess, and Marketing Ops t o identify high-value accounts to target , develop segmentation and tiering strategies, and design personalized multi-channel account prospectin g pl ans aligned to buyer needs and product positioning. They lead the development of account-specific journe ys, including tailored content paths, coordinated outbound motions, executive engagement strategies, and event/experience-based activations that deepen relationships and move prospects through the audience life cycle. The Sr. A ccount Based Marketing Manager is responsible for inf luence on pipeline creation and revenue. This role will align to the digital banking product line, building , coordinating, and executing initiatives that span digital, paid, content, email, events, and sales activation programs. They are ac countabl e for working with Marketing Operations on influencing pip eline , est ablishing clear attribution models, and continuously optimizing based on performance insights. Success in this role requires a strong balance of strategic thinking and hands-on execution, expertise and passion in ABM /AI technology and orchestration, a deep understanding of the buyer journey, and an ability to tran slate busi ness objectives into measurable marketing outcomes. Th e manag er must operate as both a strategist and an internal consultant , aligning cross-functional teams, enabling sellers, and ensuring cohesive account experiences that elevate Q2’s value proposition and drive revenue impact.

Requirements

• 8–12 years of progressive experience in B2B marketing, demand generation, or account-based marketing roles.
• Bachelor’s degree in a relevant field.
• Proven experience influencing pipeline and revenue through strategic marketing programs aligned to sales objectives .
• Strong understanding of complex B2B buyer journeys and enterprise sales cycles.
• Demonstrated ability to operate independently, balancing strategic planning with hands-on execution.
• Experience partnering cross-functionally and influencing without direct authority.
• Strong analytical, problem-solving, and communication skills with the ability to translate insights into action.
• This position requires fluent written and oral communication in English.
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Lead the strategy, execution, and ongoing optimization of account-based marketing initiatives focused on priority target accounts.
• Partner with Sales and cross-functional marketing teams to identify target accounts, define account strategies, and align marketing efforts to revenue goals.
• Design and orchestrate personalized account journeys that progress prospects through the buyer lifecycle and support deal advancement.
• Drive alignment across teams to ensure cohesive messaging, timing, and engagement across all account-facing activities.
• Influence pipeline creation and deal velocity by enabling sellers with insights, account plans, and coordinated marketing motions.
• Collaborate with Marketing Operations to measure program effectiveness, assess impact on pipeline and revenue, and apply learnings to improve results.
• Serve as an internal consultant and subject-matter expert on account-based marketing strategy, best practices, and execution.

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level