Senior Account-Based Marketing Manager

Swiftly, Inc.

100d • $100,000 - $150,000

About The Position

We’re looking for an Account-Based Marketing (ABM) Manager to drive growth by creating highly targeted, personalized marketing programs for Swiftly’s most strategic accounts. This role is critical to Swiftly’s next stage of growth — you’ll help us fuel pipeline from high-priority new logo accounts, unlock green space within our customer base, and expand adoption of our products. As the Sr. ABM Manager, you’ll be both strategic and hands-on. You’ll zoom out to identify opportunities for expansion across our market and zoom in to craft tailored campaigns that engage specific decision-makers and influencers. You’ll also own Swiftly’s paid media strategy, using channels like LinkedIn, Google Ads, and industry partnerships to influence buyers and elevate our presence in key accounts. By partnering closely with Sales, Customer Success, and Marketing, you’ll connect Swiftly’s solutions to the outcomes transit agencies care most about.

Requirements

• 6–8+ years of experience in B2B marketing, with at least 3 years in account-based marketing or a closely related role.
• Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption.
• Strong experience with paid media strategy and execution (LinkedIn, Google Ads, industry publications), ideally in a B2B or enterprise environment.
• Strong knowledge of account segmentation, targeting, and personalization strategies.
• Highly cross-functional and collaborative; you thrive on partnering with Sales, Customer Success, and Marketing to align on goals and deliver impact.
• Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI.
• Passion for public transit and mission-driven work.

Nice To Haves

• Experience marketing to government or public sector agencies.
• Familiarity with transit, mobility, or transportation-related industries.
• Hands-on experience with ABM platforms and tools.

Responsibilities

• Own and drive Swiftly’s ABM strategy — build and scale Swiftly’s ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
• Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships.
• Lead the creation and execution of high-impact, multi-channel campaigns that deliver personalized engagement, resonate with executive decision-makers, and influence key opportunities.
• Develop scalable messaging frameworks, content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
• Increase market awareness by owning our paid media strategy across LinkedIn, Google Ads, and industry partnerships.
• Own the strategy and evolution of our ABM tech stack, ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
• Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
• Champion ABM across the organization, embedding best practices, educating stakeholders, and driving alignment across functions.

Benefits

• Competitive salary
• Equity compensation for every employee
• Medical, Dental and Vision
• Retirement with Employer Match
• Flexible Spending Account (FSA)
• Home office setup reimbursement
• Monthly cell/internet reimbursement
• Monthly 'Be Well' stipend
• Flexible PTO with a recommended minimum
• Flexible work environment
• 16 paid holidays, including holidays in months without US national holidays
• 8 fully paid weeks of leave for childbirth/adoption

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees