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The Senior Account-Based Marketing Manager at Blue Yonder is a pivotal role focused on developing, implementing, and optimizing innovative multichannel Account-Based Marketing (ABM) programs. This position aims to drive personalized engagement with key accounts in the manufacturing industry, collaborating closely with cross-functional teams to ensure alignment and effectiveness of marketing strategies. The role also involves leading a team of account-based marketers to enhance the company's ABM initiatives and achieve business growth.