Senior A/B Testing Specialist

Capgemini • New York, NY

10d • Hybrid

About The Position

We are seeking an A/B Testing Specialist to support A/B testing and site experience evaluation for our ecommerce clients. This role will be instrumental in ensuring accurate data interpretation and actionable insights that drive optimization efforts. The ideal candidate has strong experience in GA4, ecommerce, and A/B testing and is a clear and effective communicator who can build trust with business leaders by providing accurate, reliable, and meaningful analysis.

Requirements

• Strong expertise in GA4 and its event-based tracking model.
• Experience with A/B testing platforms (e.g., VWO, Optimizely, Monetate, Google Optimize).
• Ecommerce experience, particularly in analyzing customer journeys and conversion rates.
• Ability to communicate complex data insights clearly to non-technical stakeholders.
• Experience project managing test the development process, ensuring test specifications are groomed and "dev ready."
• Strong analytical skills and proficiency in SQL, Excel, or other data analysis tools.
• Familiarity with data visualization tools (Looker, Tableau, Power BI).
• Understanding of statistical significance, regression analysis, and experiment design.
• Knowledge of customer segmentation, personalization strategies, and behavioral analysis.

Responsibilities

• Design and analyze A/B and multivariate tests to evaluate site experience changes.
• Partner with UX, product, and development teams to identify testing opportunities.
• Provide data-backed recommendations to optimize site engagement, conversion rates, and user experience.
• Ensure accurate GA4 tracking for all key user interactions and experiments.
• Interpret test results with statistical rigor and translate them into clear, actionable insights.
• Identify trends, anomalies, and opportunities to improve site performance.
• Develop and maintain dashboards and reports that monitor site experience KPIs.
• Present findings and recommendations to stakeholders in a clear and compelling way.
• Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
• Collaborate with marketing, product, and engineering teams to align on goals and insights.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees