SEM Specialist

Brkthru Digital • Raleigh, NC

271d • $65,000 - $70,000 • Remote

About The Position

This is a remote position. Brkthru was founded with a client-centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV. We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust. As an SEM Specialist, you'll be joining a dynamic programmatic media buying team and play a key role in the success of our client's campaigns and goals. The SEM Specialist is ultimately responsible for setting up, executing, and optimizing client's campaigns. As an integral player on your team, you will ensure a campaign's success and find creative ways to say YES to our clients.

Requirements

• 3-5 years experience in Search Engine Marketing and YouTube
• Experience in the following platforms: Google Ads for Search and YouTube, Microsoft Advertising, MatchCraft Advantage
• Proven ability to work independently and multi-task: Effective time management skills - ability to prioritize and meet deadlines
• Stay up to date on all industry trends, platform news, and anything else that may impact or improve ad operations
• Ability to immediately troubleshoot and identify technical issues
• Adherence to tight deadlines while delivering flawless work

Responsibilities

• Maintain a deep understanding of client business goals and marketing objectives, translating them into successful search and YouTube campaigns
• Possess a deep understanding of campaign and industry metrics for measurement
• Plan and manage all aspects of the campaign from onboarding, optimizing and reporting - ability to utilize updated features
• Provide holistic insights, narrative and recommendations to drive campaign performance
• Perform robust competitive analyses and audits as needed
• Develop strategies for paid search campaigns including account structure, testing opportunities, tagging structure, and reporting opportunities
• Guide Associate SEM Specialists on campaign recommendations, modifications, and education while collaborating with Senior SEM Specialists on large initiatives
• Execute campaigns flawlessly
• Perform other duties as assigned

Benefits

• Compensation commensurate with experience between $65,000 - $70,000 plus annual bonus opportunity
• Remote and flexible workplace
• Medical/ Dental/ Vision/ HSA and FSA/ Long Term Disability/ Life and AD&D/ and more
• Company paid Short Term Disability
• 401k Retirement plan with company match
• Pizza Fridays and Hub Hangouts
• Reimbursement of Home Office Expenses
• A generous number of Holidays, PTO, and summer Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services