SEM Specialist CT, USAFull Time

Mediassociates • Newtown, CT

266d

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We're seeking an SEM Strategist with a passion for digital marketing to manage and optimize paid search, display, and YouTube campaigns. The ideal candidate is a self-starter with proven experience in campaign management and optimization, working under pressure, and staying up-to-date with SEM trends and best practices.

Requirements

• Proficiency in MS Excel, PowerPoint, and Word.
• Expertise in Google/Microsoft Ads, Google Analytics, GA4, and other web analytics tools.
• Strong understanding of conversion tracking, UTM parameters, and campaign analytics.
• Excellent communication and presentation skills.

Nice To Haves

• Google/Microsoft Certification preferred.

Responsibilities

• Audit and optimize SEM campaigns for performance, ROI, and adherence to best practices.
• Analyze industry trends and competitor performance to recommend actionable improvements.
• Develop compelling ad copy and conduct A/B tests to increase CTR and conversions.
• Manage keyword research, lists, and negative keywords to maximize campaign effectiveness.
• Analyze campaign data to create insightful reports and presentations, providing strategic recommendations.

Benefits

• Medical
• Dental
• Vision
• 401k
• STD
• LTD
• Life
• Company Paid Holidays
• Summer Flex
• Birthday off

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services