SEM Experimentation Lead

Gametime United

102d • $142,800 - $168,000

About The Position

The SEM Experimentation Lead will own the experimentation strategy for Gametime’s paid search program, driving structured testing, performance insights, and strategic innovations in partnership with Google and internal teams. This role will design and implement experiments that shape SEM strategy, improve campaign efficiency, and deliver measurable ROI. This is a high-impact, hands-on role at the intersection of SEM, analytics, and marketing technology. You’ll partner with data science, engineering, and creative to ensure our SEM program stays ahead of platform changes, privacy shifts, and performance expectations—while helping fans discover live events they love.

Requirements

• 7+ years of hands-on experience managing and scaling large SEM programs, ideally in fast-paced, mobile-first or e-commerce environments.
• Proven track record designing and running structured experiments that drive measurable performance improvements.
• Deep familiarity with Google Ads, bid automation, audience segmentation, and campaign optimization.
• Strong comfort with data—able to independently run analysis or partner closely with technical teams.
• Experience working with data scientists, engineers, or statisticians on marketing or experimentation initiatives.
• Ability to translate test results into strategic actions that scale across campaigns and teams.
• Passion for growth marketing, continuous learning, and helping fans connect with live experiences.

Nice To Haves

• Experience with app-based SEM strategies and SKAN measurement.
• Knowledge of attribution modeling, incrementality testing, or MMM.
• Background in marketplaces, travel, ticketing, or similarly dynamic, performance-driven industries.

Responsibilities

• Lead the development and execution of a comprehensive SEM experimentation roadmap across bidding strategies, ad formats, audiences, and campaign architecture.
• Design statistically sound experiments, define KPIs, and establish measurement frameworks to ensure results are valid and actionable.
• Analyze test results independently and in collaboration with data science and analytics teams to extract insights and shape SEM strategy.
• Manage the relationship with Google to access and pilot betas, participate in platform innovation, and bring forward new tools and features.
• Architect scalable and efficient SEM account structures, including automation strategies and advanced segmentation.
• Collaborate with Data Engineering and Analytics to enhance internal SEM tools, dashboards, and reporting pipelines.
• Partner with Growth and Creative teams to test messaging, landing pages, and audience strategies that improve conversion and engagement.
• Communicate learnings across the organization, operationalizing successful tests and aligning SEM plans with business priorities.
• Stay current on SEM trends, privacy changes, and competitive shifts to ensure Gametime remains at the forefront of paid search innovation.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company offsites and meet-ups
• Wellness programs
• Tenure recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees