Self Service Media Coordinator

Advantage Solutions•Boston, MA

About The Position

SELF SERVICE MEDIA COORDINATOR AMP is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media,ecommerce, and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy. The Media Coordinator is responsible for providing general executional support to the Self-Service Retail Media team to learn the fundamentals of building and implementing media plans. This position is an excellent opportunity for a motivated individual to learn about commerce media planning and buying from the ground up and apply this learning in real time. Successful candidates are initiative-takers, extremely organized, detail oriented, and adept at multitasking. The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Requirements

Initiative-taker, curious about consumers/media/technology and willingness to learn.
0-2 years’ experience in digital media; retail media, ecommerce, and/or CPG experience a plus
Detail-oriented, well organized, and dependable.
Strong active listening and communications (written and verbal) skills.
Effective time management skills: able to multitask, work independently as well as with a team, and follow directions.
Basic proficiency with Microsoft Excel and PowerPoint
Possess an in-depth understanding of search engine marketing, and digital marketing;
Ability to meet tight deadlines while juggling multiple projects simultaneously
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team;
Extremely organized and high attention to detail;
Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly;
Demonstrated interest in keeping up with emerging technologies and the digital marketing;

Nice To Haves

retail media, ecommerce, and/or CPG experience a plus
Knowledge of HTML and JavaScript a plus.

Responsibilities

Support the extended Media team in the execution of self-service retail media campaigns for assigned accounts.
Participate in vendor meetings to continually learn about new opportunities.
Gather media reqs/ad specs and support ad trafficking as needed.
Learn and apply research and campaign management tools like SKAI and Analytic Index
Learn and implement campaign set up, including campaign architecture, targeting, and bid strategies for platform media.
Collaborate with other team members to ensure campaigns are executed successfully, on time and within client budgets.
Manage in-market delivery, pacing and troubleshooting as needed.
Support budget management and invoice reconciliation as needed.
Drive the execution of paid search, SEO, and/or media marketing programs to meet client needs.
Develop and manage implementation of program and strategy to ensure all timeframes and budgets are adhered to.
Manage multiple paid search budgets and forecasts for assigned client program.
Aid in Paid Search, SEO, and/or media competitive analyses – keyword/bidding strategy, architecture review, content/bidding optimization, and offsite authority.
Provide client business and marketing recommendations.
Analyze and present results and reports for clients to measure the value/impact of performance based programs.
Performs other duties as assigned