Segment Marketing Lead- Corporate & Institutional Banking

PNC • Pittsburgh, PA

127d

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced B2B Institutional Marketing professional to join our team and lead segment marketing strategy. If you are passionate about understanding audience insights/behaviors, using data to develop and refine campaigns, working with leaders to scale sales efforts, and creating marketing programming that drives measurable business impact in the Corporate & Institutional Banking space, we want to hear from you. This position is primarily based in a PNC location, Pittsburgh, PA, Philadelphia, PA, Tysons, VA, OR Charlotte, NC. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at the manager's discretion. Experience in Institutional marketing or understanding of banking for commercial, healthcare, real estate, or public finance sectors is highly desired.

Requirements

• 5+ years of industry-relevant experience
• University / college degree or a comparable combination of education, job specific certification(s), and experience
• Experience in Institutional marketing or understanding of banking for commercial, healthcare, real estate, or public finance sectors

Nice To Haves

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Responsibilities

• Develop value proposition for segment and sub-segments, incorporating key messages for relevant products
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop acquisition and retention campaigns
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Execute quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for line of business
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
• Manages activities including coordination with legal, compliance, finance, risk and other key partners

Benefits

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• Robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 8 occasional absence days each year
• Between 15 to 25 vacation days each year, depending on career level and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree