Seasonal Marketing Strategy, Manager

CVS Health • Woonsocket, RI

10d • Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Manager, Seasonal Marketing Strategy supports the planning and delivery of seasonal marketing campaigns that drive customer engagement and business results. This role turns seasonal strategies into clear, well‑executed marketing moments by partnering across teams and managing day‑to‑day campaign execution. Over time, this position builds the experience needed to take on broader ownership of seasonal strategy. Why this role High visibility work tied to major seasonal moments across the year Opportunity to grow strategic marketing skills in a fast‑paced retail environment This is a hybrid role, with two in-office days required at the Woonsocket location

Requirements

• 3 or more years of marketing experience in brand, retail, or consumer marketing
• 2 or more years of experience supporting retail marketing or agency marketing work
• Hands‑on experience executing marketing campaigns and working with cross‑functional teams
• Exposure to digital marketing and campaign performance measurement
• Strong communication, organization, and project management skills

Nice To Haves

• Experience working in a large, matrixed organization
• Experience supporting marketing tied to seasonal events or peak retail periods
• Experience collaborating on new product or brand launches
• Ability to develop and apply brand storytelling across multiple marketing channels
• Experience using data to identify trends and turn insights into action

Responsibilities

• Execute seasonal marketing campaigns from planning through launch, ensuring alignment with brand standards and business priorities
• Partner closely with merchandising, creative, media, analytics, and channel teams to deliver a consistent customer experience across stores and digital channels
• Translate customer insights, performance data, and market trends into clear recommendations that improve seasonal campaigns
• Track campaign results and share key learnings to inform future seasonal planning
• Manage timelines, dependencies, and deliverables across assigned seasonal initiatives, escalating risks when needed

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level