Search Strategy and Innovation, Channel Lead Search

Full-time - Senior

Plainsboro, NJ

Ambulatory Health Care Services

About the position

The Channel Strategy Owner, Search is responsible for leading the development and execution of comprehensive search strategies that align with organizational goals and objectives. This role involves partnering with Omnichannel Orchestration, Paid Media, and TA/Brands in creating a portfolio strategy across brands, therapeutic areas, and customer groups. The owner is responsible for coordinating with agencies for regulatory review planning, and ensuring best practices in SEO and SEM. The owner conducts industry research, facilitates training sessions, manages SEM campaigns, performs keyword analysis, and monitors search performance metrics to drive continuous improvement. Additionally, the role collaborates with cross-functional teams to align search strategies with broader marketing initiatives, ensuring seamless communication and coordination to achieve organizational success.

Responsibilities

• Leading the development of comprehensive search strategies that align with organizational goals and objectives.
• Developing a portfolio strategy to serve across brands, TAs, and customer groups.
• Working with Paid Media and Omnichannel Orchestration teams on coordination with agencies for Medical/Regulatory/Legal review planning schedules.
• Conducting research on industry best practices and emerging trends in search.
• Documenting findings and insights to share with marketers to inform their strategies and campaigns.
• Organizing and facilitating training sessions or workshops to educate marketers on best practices for search.
• Partnering with Experience Operations Content Team on-page and off-page SEO optimization efforts.
• Planning, executing, and optimizing search engine marketing campaigns across platforms such as Google Ads and Bing Ads.
• Conducting in-depth keyword research to identify relevant search terms and phrases.
• Monitoring search performance metrics and generating regular reports and insights to stakeholders.
• Collaborating with cross-functional teams to ensure alignment of search strategies with broader marketing initiatives.

Requirements

• A bachelor's degree in marketing, Business, Communications, or a related field required; advanced degree preferred.
• 10+ years of experience in search engine marketing (SEM) and search engine optimization (SEO).
• Proven track record of developing and executing successful search strategies in a complex, multi-brand environment.
• Strong understanding of on-page and off-page SEO techniques and best practices.
• Proficiency in using SEO and SEM tools such as Google Analytics, Google Search Console, SEMrush, Moz, and other relevant platforms.
• Advanced knowledge of keyword research and analysis methodologies.
• Familiarity with website performance metrics and experience in optimizing content for search engine visibility.
• Ability to manage complexity, including the leadership of work across competing priorities.
• Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
• Understanding of regulatory, compliance, and ethical considerations in engaging with customers.
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail.
• Excellent communication and stakeholder management skills, with ability to influence senior leaders.
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity.
• Excellent leadership and team management skills, with the ability to inspire and motivate others.

Benefits

• Hybrid work environment: 3 days in office, 2 days remote.
• Approximately 20-30% overnight travel.