Search Strategy and Innovation, Channel Lead Search
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About The Position
The Channel Strategy Owner, Search is responsible for leading the development and execution of comprehensive search strategies that align with organizational goals and objectives. This role involves partnering with Omnichannel Orchestration, Paid Media, and TA/Brands in creating a portfolio strategy across brands, therapeutic areas, and customer groups. The owner is responsible for coordinating with agencies for regulatory review planning, and ensuring best practices in SEO and SEM. The owner conducts industry research, facilitates training sessions, manages SEM campaigns, performs keyword analysis, and monitors search performance metrics to drive continuous improvement. Additionally, the role collaborates with cross-functional teams to align search strategies with broader marketing initiatives, ensuring seamless communication and coordination to achieve organizational success.
