Search Engine Optimization Support Specialist II (Dealer.com)

Cox Automotive

229d • $21 - $32 • Remote

About The Position

The SEO Specialist II is the client's point-of-contact for all organic search related questions and concerns. Besides the monthly scheduled calls to review work and strategize, the client also has direct access to the Specialist via email or phone as needed. Team members residing within driving distance to the Burlington, VT area will be required to be in office once per week (4 times a month). The day of the week in-person attendance is required may vary.

Requirements

• High School Diploma/GED and 3 years' experience in a related field, or any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience, or 5 years' experience in a related field.
• Understanding of how search algorithms work.
• Knowledge of search engine optimization tactics.
• Strong customer service and client relationship skills.
• Ability to manage competing priorities.
• Working knowledge of Microsoft Office.
• Excellent written and verbal communication skills.
• Self-directed, driven, and enthusiastic.
• Basic knowledge of HTML.

Nice To Haves

• Demonstrable experience creating and executing SEO campaigns.
• Solid knowledge of website analytics tools like Google Analytics.
• Working knowledge of HTML, CSS, and broad website concepts.
• Previous client relationship, account management experience.
• Proficient with Microsoft Office.

Responsibilities

• Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, present strategies for the following month, collaborate on additional strategies to help the client achieve their goals, and generally act as consultant for client's online search presence.
• Act as SEO account manager, providing clients with direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com's SEO programs, or save potential cancellations.
• Execute on strategies using strictly white-hat search engine optimization tactics including content writing and optimization, metadata optimization, schema markup implementation, canonical of URLs, 301 redirects, NAP alignment, and natural backlink building.
• Analyze and evaluate website performance using Dealer.com's analytics platform including organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
• Write client-facing reports on website performance to help them understand the benefits of Dealer.com's SEO program.
• Utilize 3rd party tools like Copyscape, Majestic SEO, Google Webmaster Tools, Google Trends, and Moz Pro to assist with identification of potential site improvements.
• Troubleshoot negative trends in key performance indicators and search engine visibility.
• Complete search engine related requests from clients like market research, webpage optimization, Google Local optimization, and analysis of analytics on demand.

Benefits

• Minimum of sixteen hours of paid time off every month.
• Seven paid holidays throughout the calendar year.
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Health care insurance (medical, dental, vision).
• Retirement planning (401(k)).
• Flexible vacation/wellness days, and/or PTO.

What This Job Offers

• Career Level: Entry Level
• Industry: Wholesale Trade Agents and Brokers
• Education Level: High school or GED