Search Engine Optimization Strategist-Senior Associate

JPMorgan Chase • Chicago, IL

383d

About The Position

The Search Engine Optimization (SEO) Strategist will play a crucial role in enhancing the organic search presence of JPMC at an enterprise level. This position involves collaboration with various teams to create effective marketing strategies, manage SEO projects, and communicate insights to stakeholders. The ideal candidate will have a strong background in SEO and digital marketing, with a focus on driving impactful results through innovative strategies.

Requirements

• Bachelor's degree and 4+ years of relevant SEO experience
• Ability to develop, execute and maintain SEO strategies and provide analysis
• Evaluate and improve current SEO processes
• Manage SEO project workflows across multiple teams
• Exhibit strong SEO expertise across technical and content skill sets
• Demonstrate a deep understanding of content management
• Experience with performance analysis, especially within Adobe Analytics
• Proficiency with Google Search Console and Bing Webmaster Tools
• Knowledge of search engine behavior, ranking factors and SERP trends
• Strong analytical and quantitative skills
• Excellent interpersonal skills, and eagerness to work as member of a team

Nice To Haves

• Agency experience preferred as well as banking, fintech or other financial services experience
• Experience with one or more SEO industry tools such as BrightEdge, SEMrush, or Screaming Frog
• Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
• Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks

Responsibilities

• Expand the LOB's organic footprint across all non-brand and brand phases of the customer journey
• Manage publication of search optimized content, identify new content opportunities, and measure page performance
• Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
• Produce quantitative reporting and qualitative explanations on weekly/monthly performance
• Manage external tools, partners and platforms
• Oversee internal content competition and prevent any potential keyword cannibalization
• Plan site migrations, develop all deliverables such as search behavior analysis and migration mapping

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree