Search Engine Optimization Specialist

Risepoint

1d

About The Position

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact You Will Make In this role, you will execute core SEO initiatives that support organic growth across Risepoint’s university partner websites. You will focus on day-to-day optimization work including on-page improvements, content auditing, and technical SEO tasks and help to ensure partner sites are well-structured, search-aligned, and positioned to capture qualified organic demand. You will be assigned to specific university partners and will work within established SEO/AEO strategies to implement recommendations, resolve issues, and support ongoing optimization efforts across a complex, multi-site environment. Your contributions will directly support improvements in organic visibility, traffic, and lead quality. This role emphasizes execution excellence, attention to detail, and collaboration with managers and cross-functional teams to ensure SEO initiatives are delivered accurately and consistently.

Requirements

• 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
• Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
• Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
• Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms

Nice To Haves

• Familiarity with SEO considerations for AI-driven, generative, or answer-based search experiences
• Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
• Experience working in higher education, or similarly complex, multi-brand ecosystems

Responsibilities

• Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, content updates, and technical SEO tasks
• Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
• Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment
• Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed
• Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website
• Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads
• Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule
• Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed