Search Engine Optimization Specialist (SEO)

Trend Capital Holdings, Inc.•Vancouver, WA

44d

About The Position

We are seeking a skilled and driven Search Engine Optimization (SEO) Specialist with experience in GEO (Generative Engine Optimization) who is ready to dive into our online financial services sphere to manage, monitor and optimize our web pages. This position is focused on improvement, and is always ready for the next search engine trend and development of new strategies to gain a step against competitors, importantly adapting to the digital landscape with utilization of AI engines and platforms. You will research, develop, and analyze trends, keywords, and search engine rankings to drive forward optimizations to lift and maintain our company presence within leading search engines. This position is ideal for those who thrive in a fast-paced, ever-changing marketing environment, who enjoy staying informed on the latest developments and strategies and find satisfaction in discovering, developing, and managing optimizations. The right candidate brings creativity, initiative, and a mindset focused on continuous and competitive improvement, with a mind constantly geared toward the question: “How can we take this a step further?”

Requirements

Bachelor’s degree in Communications, Information Technology, Marketing, or a related field preferred.
3+ years experience with SEO (Search Engine Optimization), business analysis, marketing operations, or campaign optimization.
1+ years experience with GEO (Generative Engine Optimization) or LLM (Large Language Model).
Proficiency in basic programming languages and coding techniques, such as CSS, HTML and Java.
Proven ability to identify and analyze trends and conduct in-depth research and analysis for SEO/GEO improvements.
Working knowledge of pay-per-click (PPC) advertising, key performance indicators (KPIs), search engine algorithms, and AI platforms.
Strong problem-solving skills and communication skills, with the ability to simplify complex information for cross-functional teams and executive leadership.

Responsibilities

Research and stay up to date on new trends, best practices, and keyword performance to maintain search engine rankings.
Research new and emergent keywords and integrate them into content.
Stay up to date with the latest optimization technology, developments in AI platforms and engines, and innovate strategies incorporating these discoveries.
Develop strategies to team with high-value sites and implement cross-links.
Communicate and collaborate with marketing and advertising teams to create SEO/GEO content.
Create engaging content that embeds relevant search engine terms to get brands and web pages noticed while providing value to potential customers who traffic the page.
Build links with companies that complement their business while keeping track of what competitors are doing, along with their successes and drawbacks of implementing new strategies and technologies.
Create and initiate pay-per-click ads and then track, report and analyze the results.
Analyze websites to ensure best practices for search engine optimization and generative engine optimization, glean insights from testing, data collection, and analysis, and track backlinks and keywords that may be underperforming.
Manage and optimize content for better reach and ranking in search engines and suggest changes to sites that improve positioning via content and linking.