Search Engine Optimization Manager

Choice Hotels International

79d

About The Position

The Manager, Search Engine Optimization (SEO) is responsible for leading day-to-day SEO efforts across technical optimization, content strategy, and cross-functional collaboration. This role supports the Senior Manager of SEO and works closely with internal stakeholders and external agencies to drive organic search performance. The position is part of the Organic Search team and does not have direct reports. It plays a key role in shaping SEO strategy and execution to support business goals.

Requirements

• Minimum 5 years of direct SEO experience in a competitive industry (agency or client-side).
• Experience in hospitality or travel is a plus.
• Proficiency with SEO tools (crawlers, ranking tools, backlink checkers) and web analytics platforms (Adobe Analytics, Google Analytics).
• Strong understanding of technical SEO, keyword research, content strategy, and site architecture.
• Familiarity with CMS platforms and frameworks that impact SEO accessibility.
• Skilled in Microsoft Office and other modern workplace tools.

Nice To Haves

• Proven ability to manage external agency relationships and internal stakeholder communications.
• Strong critical thinking and problem-solving skills.
• Excellent written, verbal, and listening communication skills.
• Ability to develop business cases and drive implementation of SEO strategies.

Responsibilities

• Serve as the primary point-of-contact for SEO initiatives, coordinating with internal teams and third-party agencies.
• Manage SEO project timelines, deliverables, and communications across stakeholders.
• Lead technical and content optimization efforts, including crawlability, keyword strategy, and content audits.
• Collaborate with IT teams to define and implement SEO-related technical requirements.
• Monitor and report on SEO performance using tools such as Adobe Analytics, Google Analytics, and SEO platforms.
• Identify risks and issues, propose mitigation strategies, and communicate updates to business stakeholders.
• Partner with cross-functional teams (Content, SEM, Affiliate, Web Analytics) to align SEO strategies and measure impact.
• Develop and maintain SEO benchmarks and trend reports to inform strategy and track progress.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees