Search Engine Optimization Analyst - Partner Optimization

Gannett | USA TODAY NETWORK

87d • $33,350 - $60,000

About The Position

The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights. This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs.

Requirements

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• 3+ years hands-on experience optimizing online/digital advertising campaigns
• 2+ years of analytics/reporting experience
• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms
• Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns; strong Excel skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders

Nice To Haves

• Ability to collaborate with Account Management colleagues on shared clients and retention goals
• Work well with international fulfillment support and creative teams
• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Capable of quickly mastering business processes and technology solutions
• Excels at and understands the importance of focused and active listening

Responsibilities

• Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Benefits

• Variable compensation based on the role, may be applicable
• Equal opportunity employer committed to building and maintaining a diverse workforce

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees