Search Engine Optimization Analyst II - Client Success

Gannett | USA TODAY NETWORK

96d • $60,000 - $70,000

About The Position

We’re looking for a skilled Content Optimization Strategist – SEO to join our team. In this role, you will be responsible for developing and executing strategies that improve website organic search rankings (SEO) tied to our VehiclesForSaleNearXXX launches. Your work will help maximize website traffic, conversions, and overall visibility across major search engines. This position blends technical SEO expertise, content optimization, and cross-team collaboration to deliver measurable results.

Requirements

• 3+ years of hands-on experience in digital advertising optimization
• 2+ years of digital marketing, analytics, and reporting experience
• Google Analytics Certification required
• Strong knowledge of SEO best practices, search engine algorithms, and analytics tools (e.g., SEMrush)
• Advanced Excel and data analysis skills
• Ability to work with developers to enhance user experience and site visibility
• Excellent communication skills to explain technical concepts to non-technical stakeholders
• Strong organizational and critical-thinking skills

Nice To Haves

• Bachelor’s degree in Business, Marketing, Advertising, or related field
• Self-motivated, detail-oriented, and highly organized
• Strong problem-solving skills and ability to thrive in a fast-paced environment

Responsibilities

• Conduct keyword research and develop optimization strategies
• Execute on-page and off-page SEO tactics
• Analyze campaign data and track performance across organic and paid channels
• Make data-driven adjustments to improve results
• Manage and optimize campaigns through proprietary SEO marketing platforms
• Collaborate with Account Management and Sales teams to align strategies with client KPIs
• Monitor real-time search trends and integrate findings into campaigns

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees