Search Engine Marketing (SEM) Specialist

i2i Workforce • Frederick, CO

241d • $35 - $40

About The Position

Crazy Good Marketing is a national, full-service, fully remote marketing agency that delivers standout results—with a twist. We’re not your typical agency. Our team is made up of seasoned pros, creative freelancers, and specialized partners—all brought together to serve one mission: helping our clients grow with bold, high-performance marketing. We value agility, talent, and smart strategies. With CGM, you’ll always find fast results, fresh thinking, and a team that makes work feel energizing.

Requirements

• 4+ years of SEO/SEM experience (agency, freelance, or in-house)
• Deep knowledge of Google Ads and paid social platforms (Meta, LinkedIn)
• Strong command of keyword strategy, technical SEO, and content optimization
• Experience with SEO tools like SEMRush, Screaming Frog, or similar
• Familiarity with Google Search Console, Analytics, and Tag Manager
• Working knowledge of WordPress
• Strong communication, critical thinking, and organizational skills
• Comfortable managing multiple clients and projects simultaneously

Nice To Haves

• Google Ads certification
• LinkedIn Sales Navigator experience
• Experience with social selling and building audiences via paid social

Responsibilities

• Plan and execute paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
• Perform keyword research and build strategies that drive both paid and organic traffic.
• Provide guidance to optimize websites, landing pages, and content for performance and conversions.
• Manage and optimize Google Business Profiles and other search platforms like Bing and Yahoo.
• Provide SEO guidance—from meta titles and descriptions to link-building and internal site architecture.
• Run A/B testing, heat mapping, and performance analysis using Google Analytics and other tools.
• Analyze campaign results, generate insights, and make clear data-driven recommendations.
• Collaborate with content, video, and design teams to align messaging and drive engagement.
• Stay on top of search/ad trends, algorithm changes, and emerging ad formats to keep campaigns fresh and competitive.

Benefits

• Flexible hours with part-time or full-time potential
• Supportive, experienced team that values autonomy and results

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level