Search Engine and AI Optimization Specialist

Third and Grove

9d•Remote

About The Position

We are TAG, a digital agency that helps top-tier brands create beautiful digital experiences that drive performance. We’re looking for a Search and AI Optimization Specialist to support and execute across SEO, Local SEO, and AEO/GEO. This role is ideal for someone who thrives at the intersection of technical SEO, content strategy, and AI-driven discovery. We're looking for someone who cares deeply about connecting search performance to real business outcomes like revenue, leads, and growth. You’ll support ecommerce and content-heavy sites, while helping TAG continue to evolve how we approach SEO and AEO/GEO as part of our broader digital strategy offering. You’re hands-on, analytical, and pragmatic. You’re comfortable auditing sites, developing recommendations, and implementing both technical and content optimization.

Requirements

Have 5+ years of experience in SEO ideally within an agency or consulting environment.
Are comfortable executing technical, content, and local SEO work end-to-end not just auditing.
Understand how SEO connects to business outcomes and can articulate that clearly.
Have hands-on experience with: GA4, Google Search Console, and Looker Studio SEO tools like SEMrush, Ahrefs and Screaming Frog CMS and ecommerce platforms such as Shopify and Drupal
Are well versed in AI-driven discovery
Can manage multiple work streams, prioritize effectively, and communicate clearly with internal teams and clients.
Are proactive, detail-oriented, and grounded in practical execution.

Responsibilities

Conduct technical SEO audits focused on structured content, crawlability, indexability, and site architecture.
Identify errors and technical risks, and provide clear, actionable recommendations that can actually be implemented.
Support optimization across common ecommerce and CMS platforms like Shopify and Drupal, including structured data, internal linking, URLs, and performance fundamentals.
Perform keyword research to inform content briefs and prioritization.
Execute on-page optimization including titles, meta descriptions, headers, and internal linking.
Support localized and regional content strategies aligned to search intent and market demand.
Maintain Google Business Profile hygiene, naming conventions, and citation accuracy for multi-location brands.
Optimize location pages with accurate NAP, internal linking, and local relevance signals to improve visibility in map and local results.
Support AI discoverability through structured data, schema markup, and AI-ready technical foundations.
Help adapt priority content to improve citation and visibility within AI responses while maintaining strong traditional SEO performance.
Help connect SEO and AI work to meaningful business KPIs such as revenue, leads, assisted conversions, and lifetime value signals.
Use Search Console, GA4, and reporting tools to support performance analysis and insights.
Partner with strategists, analysts, PMs, and developer teams to support integrated digital strategies.
Contribute to documentation, process and evolving SEO and AI best practices across the agency.
Stay informed on algorithm updates, AI platform changes, and industry shifts that impact discoverability.