Herschend-posted 2 months ago
Intern
Waimanalo Beach, HI

As a Social Media & Marketing Intern, you will assist Sea Life Park in developing and executing marketing campaigns to complement organic/social efforts. You’ll learn hands-on about planning and executing social media marketing campaigns while contributing to real projects. Campaigns will include a multi-faceted approach combining social media, CRM emails, website updates, printed marketing materials and in-park visitor communications.

  • Develop and execute social media strategies and content calendars across platforms (leading with Instagram and Facebook; TikTok and YouTube, etc.) to raise brand awareness and drive engagement.
  • Create, write, and schedule engaging content (posts, images, videos, stories, reels) that reflects Sea Life Park’s brand, mission and values.
  • Manage online brand presence: monitor mentions, reviews, tags; respond to comments/messages in a timely, professional, on-brand manner.
  • Collaborate with creative/design teams (including photography/videography) to produce visuals and video content.
  • Partner with the marketing team to integrate social media with broader marketing campaigns (promotions, events, seasonal offers, conservation programs).
  • Analyze engagement metrics (reach, impressions, shares, clicks, etc.), monitor trends, and prepare regular reports to inform strategy and identify opportunities for optimization.
  • Stay up-to-date with social media best practices, new platform features, algorithm changes, and content trends relevant to Sea Life Park’s audience.
  • Suggest and test new tactics (e.g. user-generated content, influencer or community partnerships) to grow reach and engagement.
  • Enrolled in or recent graduate from a degree program in Marketing, Communications, Digital Media or related field.
  • Basic familiarity with digital advertising tools/platforms (e.g. Facebook Ads Manager, Google Ads, etc.).
  • Good verbal and written communication skills.
  • Creative thinking (e.g. helping generate ad copy ideas, visuals).
  • Organized, detail-oriented, able to prioritize tasks and handle deadlines.
  • Eagerness to learn, proactive attitude, ability to take direction and work independently.
  • Proficient in photography and videography.
  • Proficient in photography and videography editing for social media clips.
  • Own photography and videography equipment preferred, but not required.
  • Paid internship / hourly wage.
  • Real-world experience: you’ll have ownership of tasks and visibility into marketing strategy.
  • Mentorship and skill development in digital marketing.
  • Potential for future part-time or full-time opportunities.
  • Perks: Sea Life Park access, staff discounts, etc.
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