Salon Pro Trade Marketing Manager

amika•New York, NY

18d•Remote

About The Position

amika means “friend,” and we show up for our community—pros included. we’re looking for a passionate, relationship-forward trade marketing manager to support and grow our footprint across saloncentric, cosmoprof, and a strong network of independent distributors. in this role, you’ll build 360° programs that drive both sell-in and sell-through, empower stylists, elevate our education impact, and create standout merchandising + digital experiences across the professional channel. you should have a strong understanding of how the salon professional ecosystem works—stores, salons, salon suites/booth renters, sub-distribution, national/regional chains and ecommerce and within those - DSCs, internal sales teams, educators, backbar consumption, stylist motivations, promo levers, and distributor operations. haircare experience is a plus, but passion for the pro community is even better. location: remote (nyc-based preferred + have the right to work in the US)

Requirements

3–5+ years in trade marketing, pro channel marketing, or distributor marketing—professional beauty strongly preferred.
deeply familiar with the salon professional ecosystem: saloncentric, cosmoprof, independents, dsc networks, education structures, and stylist buying behavior.
a strong communicator who can build compelling sell-in stories and present confidently to both internal teams + distributor partners.
data-curious and comfortable with sell-through, performance dashboards, and promotional analysis.
collaborative, optimistic, resourceful—and eager to partner with sales, education, creative, operations, finance, and the field.
organized, detail-obsessed, and able to juggle multiple priorities in a fast-paced environment.
aligned with amika’s values: inclusive, joyful, bold, community-minded, and committed to making everyone feel welcome.

Nice To Haves

experience supporting education or artistic teams
comfort with distributor portals, store merchandising processes, or crm strategies
understanding of stylist incentives + education-driven conversion

Responsibilities

translate brand campaigns into professional-channel-ready programs across in-store, digital, distributor portals, crm, sampling, and education.
partner with sales + education leadership to build annual + seasonal calendars that power launches, promotions, events, backbar initiatives, and hero franchises.
lead creation of pro channel toolkits (sell-in decks, digital assets, pos materials, merchandising briefs, promos, stylist-facing storytelling).
collaborate with the education team to align on stylist training needs, artist programming, backbar initiatives, and event support.
own execution of planogram recommendations and in-store visuals—gondola updates, fixtures/displays (incl floorstands, cashwraps, POP, etc), signage, shelf enhancements—across saloncentric, cosmoprof, independent distributors, and national/regional chains.
support distributor sales consultants (DSCs) with impactful education + sales tools that boost product knowledge and recommendation confidence.
partner in collaboration with field sales leadership andfield educators, ambassadors + artists to bring amika’s brand magic to life in stores, classes, and events.
develop programs with marketing that drive stylist adoption: sampling strategies, class conversion kits, pro-exclusive bundles, gwp, intro kits, holiday kits, new product launches, and thoughtful promo cadence.
act as a day-to-day partner for saloncentric, cosmoprof, and independent distributor marketing teams.
join business reviews, JBPs, quarterly planning sessions, and marketing syncs.
manage all submissions—from digital assets to pricing to merchandising specs—with accuracy + timeliness.
maintain internal calendars, trackers, timelines, and weekly updates to keep cross-functional teams aligned.
analyze business performance by distributor, store, region, sku, and education channel to uncover growth opportunities.
track promo and merchandising execution to assess impact and inform future planning.
stay up to date on pro beauty trends, competitor strategies, education models, and stylist behavior to fuel innovation.
build recap reports and roi analyses with clear insights + actionable next steps.
manage budgets across pro trade marketing programs merchandising, and content needs.
track spend + manage invoicing with precision.
oversee production + distribution of print materials, backbar items, kits, and event collateral.
ensure every project is delivered on time, on budget, and at amika’s standard of excellence.