Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. Job Description: * 8-10 years of Salesforce development experience. Expertise in APEX, LWC, and customization. * Lead design and implementation of multi-tier loyalty programs (earning/redemption rules, promotions, partner programs). * Architect and develop solutions using Salesforce Loyalty Management Cloud, Marketing Cloud, and Service Cloud. * Build real-time integrations with POS systems, payment gateways, CRM, and partner portals using REST/SOAP APIs and Platform Events. * Customize loyalty features using Apex, Lightning Web Components (LWC), Flows, and OmniStudio. * Design scalable data models for transactional loyalty data (earning, redemption, balances). * Create dashboards using Einstein Analytics/Tableau CRM to track loyalty KPIs. * Implement CI/CD pipelines using GitLab, Bitbucket, Azure DevOps, or Copado. * Ensure compliance with PII protection, GDPR, and CCPA standards. * Mentor junior developers and conduct design/code reviews.