Salesforce Marketing Cloud Sr Dev

TATA Consulting Services • Indianapolis, IN

250d • $90,000 - $145,000

About The Position

The position requires a seasoned professional with extensive experience in Salesforce Marketing Cloud and a strong understanding of digital marketing and customer experience. The candidate will be responsible for defining and deploying data-driven marketing solutions, collaborating with business and IT leaders, and providing technical expertise in Salesforce. The role involves working through various phases of development, launch, and support of Salesforce Marketing Cloud solutions, while also educating users and improving existing solutions.

Requirements

• BA/BS degree in IT, Business, Computer Science or Engineering - or equivalent work experience.
• 8+ years of relevant Salesforce experience with strong technical and functional expertise in Marketing Cloud.
• A solid command of the Digital Marketing and Digital Customer Experience business domains.
• Extensive practical experience defining and deploying data-driven end-to-end marketing solutions using Salesforce Marketing Cloud.
• Hands-on experience with current and emerging marketing methods, tools, and technologies.
• Experience developing and deploying multi-channel, multi-touchpoint customer journeys.
• Experience activating AI/ML in customer experiences.
• Extensive practical experience and expertise with SFMC tools.
• Experience integrating SFMC with other Salesforce clouds and third-party tools.
• Experience with understanding and managing customer data, including privacy and security policies.
• Experience with business process automation and enterprise integration tools.
• Ability to effectively identify and map non-functional requirements to target architectures.
• Awareness and experimentation with maturing trends and emerging technologies.
• Experience with relevant industry standards, policies, and regulations.
• Experience distilling business strategy into an effective large-scale technology strategy.
• Experience in using business capability methodologies to deliver relevant cross-organization roadmaps.
• Experience modeling current and future state technology architectures.
• Experience with SAFe methodology from an Enterprise Architecture role perspective.

Responsibilities

• Work through different phases such as development, launch, and support of Salesforce Marketing Cloud solutions.
• Collaborate with business and IT leaders to perform development of refined business requirements.
• Offer up creative ideas to help meet the business requirements, reducing the number of customizations and increasing automation.
• Work with Architect and document design of Salesforce solutions.
• Work with business and IT leaders to educate users on using Salesforce.
• Provide technical expertise with Salesforce.
• Provide industry experience to help improve Salesforce solutions.
• Help to resolve, mitigate issues, and risks as they arise.

Benefits

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees