Salesforce Marketing Cloud Experience Email Specialist

TIAA • Frisco, TX

298d • $81,500 - $136,000

About The Position

This role will be responsible for project managing and developing Email campaigns and programs on Salesforce Marketing Cloud. The successful candidate will execute Email campaigns while also looking for opportunities to automate and find efficiencies in the process. This individual will partner effectively with business and technology partners to document requirements in support of the Campaign execution process.

Requirements

• 3+ years of experience in financial services industry.
• 2+ years of hands-on HTML coding experience.
• 2+ years of hands-on Salesforce Marketing Cloud workflow process experience.

Nice To Haves

• 5+ years of experience in financial services industry.
• Knowledge of insurance product and sales services.

Responsibilities

• Collaborate with Business partners to capture Campaign requirements.
• Develop Email campaigns in Salesforce Marketing Cloud - leveraging Email Studio.
• Leverage dynamic content capabilities to test, improve, and optimize campaigns and programs at scale.
• Monitor campaigns and provide campaign execution metrics and reporting.
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Oversee user testing and QA processes to ensure quality and integrity of automated programs developed.

Benefits

• Base Pay Range: $81,500/yr. - $136,000/yr.
• Participation in an incentive program linked to performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree