Salesforce Marketing Cloud Engineer

Appnovation • San Jose, CA

160d • Hybrid

About The Position

Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities. As a Salesforce Marketing Cloud Engineer, you will join a highly motivated and experienced team, building web and mobile applications and providing strategic consulting for Appnovation's clients. We are looking for professionals with a strong consulting and solution-focused mindset who can contribute to architectural decisions, implement best practices, and deliver results. The ideal candidate will have extensive experience with Automation Studio, data elements, journeys, campaigns, email domain setup, email deliverability best practices, consent management, and email content creation. Experience with personalization is a strong asset.

Requirements

• 6+ years of experience as a Marketing Cloud Engineer
• Proven track record within the Salesforce ecosystem
• Strong expertise in Salesforce Marketing Cloud and related technologies
• Deep understanding of email marketing best practices and personalization techniques
• Familiarity with cloud platforms and services
• Hands-on experience with Automation Studio, data elements, journeys, and campaigns
• Experience with email domain setup and deliverability best practices
• Knowledge of consent management and data privacy regulations
• Excellent problem-solving skills and attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple priorities in a fast-paced environment
• Knowledge of Agile principles and methodologies
• Bachelor's degree in Marketing, Information Technology, or a related field

Nice To Haves

• Experience in consulting and client negotiations
• Connections in the Life Sciences industry

Responsibilities

• Design, develop, and maintain marketing automation workflows using Automation Studio
• Manage and optimize data elements to support marketing journeys and campaigns
• Create and execute targeted marketing campaigns with effective segmentation and personalization
• Set up and manage email domains in line with deliverability best practices
• Implement consent management strategies in compliance with privacy regulations
• Develop engaging and personalized email content to boost customer engagement
• Collaborate with cross-functional teams to translate business requirements into technical solutions
• Monitor and analyze campaign performance, providing insights and recommendations
• Ensure data quality, integrity, and security across all marketing systems
• Troubleshoot and resolve issues while supporting marketing operations

Benefits

• Diversity, Equity & Inclusion initiatives
• Accommodations available upon request throughout the recruitment process

What This Job Offers

• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees