Salesforce Marketing Cloud Architect / Lead

TEKsystems•Phoenix, AZ

2d•$148,200 - $222,400•Remote

About The Position

TGS is seeking a Salesforce Marketing Cloud Architect / Lead to join our team. This is a customer-facing strategic position within our Global Services Salesforce Practice. We are seeking a candidate with a strong blend of Marketing business domain and Salesforce Marketing Cloud knowledge. The Salesforce Marketing Cloud Architect / Lead will leverage a consultative approach and Marketing Cloud-based solution knowledge to help our clients address their business challenges. The successful candidate must have proven experience with Salesforce Marketing Cloud, including implementation, automation, building automated customer journeys, campaign management and knowledge of best practices. This role will work within our Salesforce Practice team to support North American business development and delivery initiatives.

Requirements

7 or more years of experience with SFMC projects, ideally in a leadership role on at least 5 full-scale projects
Hands-on experience delivering one or more digital marketing solutions such as lead automation, campaign management, loyalty programs, CRM/customer profile management, social listening, email, mobile and omni-channel marketing, CMS, and web/mobile/social advertising
Proven expertise with Salesforce Marketing Cloud and Data Cloud technologies, implementations, and best practices
Ability to evaluate client marketing needs & priorities to provide technical effort estimates, including timelines and resource requirements
Deep understanding of marketing best practices, marketing communication channel best practices, and changing industry trends
Knowledge of data modeling and process documentation and ability to Develop technical integration approaches, including data flow and architectural diagram/visuals
Experience with Waterfall and/or Agile implementation methodologies
Ability to plan, execute, and manage multiple programs at once
Ability to facilitate workshops and requirements gathering and design sessions
Must be able to work independently and as part of a project team
Good oral and written communication skills with experience in developing and delivering client presentations, demonstrations, and prototypes
Ability to adapt and work independently toward tight deadlines in a fast-paced work environment
Willingness to travel up to 50%

Nice To Haves

Salesforce Marketing Cloud Consultant and Data Cloud Consultant certification preferred with extensive experience in SFMC implementations including experience with Data Cloud, Journey Builder, Interaction Studio, Mobile Studio, Social Studio, and Connector
Strong knowledge and experience with integrations to back-end systems and other systems in the Salesforce landscape
Understanding of the architectural principles of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure, and application servers

Responsibilities

Serve as a Salesforce Marketing domain expert with a strong understanding of Marketing Cloud and Data Cloud features and functions
Act as subject matter expert when it comes to email marketing and automation, continuously improve campaign efficiency & accuracy, come up with new ideas to further enhance campaign/program performance
Lead the implementation of new Salesforce Marketing Cloud opportunities as well as perform hands-on configuration and setup tasks
Collaborate with senior staff in the design, development, testing, debugging, implementation, modification, documentation, and supporting processes of modules, interfaces, workflow, and applications for the Marketing Cloud platform through native Marketing Cloud functionality and development
Partner with clients to drive marketing strategies with content, relevancy, smart segmentation, and personalization
Work with cross-functional teams (Marketing, Data, Design, Content, Sales, Legal, Product, etc.) to assist in the creation and management of automated journeys
Create, run, and analyze reporting data to monitor performance of various campaigns and projects, and provide valuable data driven analysis and insight to facilitate business decision making