Salesforce Marketing Cloud Analyst

Vertex Sigma Software • Foster City, CA

75d

About The Position

We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences — leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.

Requirements

• 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.
• 5+ years in Salesforce Marketing Cloud.
• Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.
• Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
• Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).
• Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.
• Hands-on experience with campaign testing, QA, and deployment using SFMC tools.
• Ability to interpret analytics and optimize journey design based on performance metrics.

Nice To Haves

• Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.

Responsibilities

• Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals.
• Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
• Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers.
• Define solution scope and translate business needs into actionable user stories and functional and technical specifications.
• Lead Integration discussions with upstream systems and develop integration contracts.
• Serve as the functional liaison between marketing, product and product software teams.
• Guide developers on technical configuration, scripting logic, and integration needs.
• Lead end-to-end testing of journeys, automation, and campaign setups.
• Review deliverables, perform UAT, and coordinate go-live execution.
• Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards.
• Build POCs and pilot campaigns for new use cases and promotions.
• Optimize solution design based on customer behavior insights and feedback.
• Oversee campaign performance reporting and dashboard creation for stakeholders.
• Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows).
• Define documentation and governance processes for reusability and audit readiness.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Retirement Plan (401k, IRA)
• Free breakfast and lunch

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees