Salesforce, Digital Strategy & Innovation Vice President

CBRE • Richardson, TX

321d

About The Position

CBRE is the world's largest commercial real estate services firm, serving owners, investors, and occupier clients. The Commercial Real Estate Industry is rapidly evolving through digital transformation, creating incredible opportunities to drive digital enablement, explore and scale up innovation, and develop digitally enabled products to respond to emerging threats and opportunities. The Vice President of Product Management for CRM will be primarily responsible for growing and managing a team of Product Managers who deliver digital products on Salesforce platform in a fast-paced, dynamic environment with an entrepreneurial mindset. We are looking for a Vice President of Product Management to create the product vision and lead the next-generation end-to-end platform delivery for our CRM and Marketing initiatives. We want a change agent with a “can do” attitude, who is passionate about innovation and an entrepreneur who likes working backward from customer needs and tackling complex, ambiguous problems. This is a mission-critical role with substantial scope, complexity, executive visibility, and a large opportunity for impact. This role works with the global executive leadership team for our CRM (Salesforce initiatives), Marketing initiatives and their direct and matrix teams within Digital & Technology to set strategy and manage digital and technology products across the globe. This role is responsible for growing and managing a team of Product Managers who deliver and support products in a fast-paced, dynamic environment with an entrepreneurial mindset.

Requirements

• Bachelor's degree or equivalent work experience in Marketing, Computer Science, Product Management, Information Systems, Design, or a related field.
• 15+ years of experience in product management, digital product leadership, or technology delivery management (e.g., Product Management, Design, Research, or overall accountability for product development and delivery).
• Prior experience in delivering Salesforce products (Sales, Service, Experience, Marketing, Commerce and Analytics cloud) is required.
• Previous experience with the delivery of relevant digital products supporting internal and external customers, preferably in a global commercial real estate context.
• Proven experience managing technology products with a track record of delivering tangible business outcomes.
• Capable of analyzing complex data sets and delivering actionable business recommendations.
• First-hand Design Thinking knowledge and background leveraging third-party best-in-class tools where needed across the ecosystem.
• Ability to run and support a strong prioritization process that creates clarity for stakeholders on what will happen and what will not happen.
• Strong communication skills with demonstrated ability to articulate and evangelize a strategy at every level of the organization.
• Marketing experience, including developing and executing marketing strategies, understanding customer segmentation, and leveraging CRM tools to enhance customer engagement.
• Experience in leading marketing technology initiatives, including the adoption of marketing automation tools and integration with CRM systems.
• Strong analytical skills with the ability to interpret marketing data and metrics to drive decision-making and optimize marketing campaigns.

Responsibilities

• Lead global product delivery of our CRM(Salesforce) and marketing technology platforms, enabling executive leaders and end users (CBRE & partner groups).
• Define the technology investment strategy to enable Salesforce and Marketing initiatives, working with key stakeholders, championing emerging technology like AI-ML and other evolving digital tools leveraging build-buy-partner strategy.
• Create and lead complex technology initiatives from conception to global execution, collaborating with cross-organization virtual teams to support global strategy.
• Partner and collaborate with various stakeholders to define, test, validate, and implement new features and ideas that enhance the customer experience efficiently.
• Serve as an internal champion for Salesforce and marketing technology initiatives, helping marketers and digital product managers adopt best practices and available customer insights.
• Establish and maintain successful relationships with complex cross-functional stakeholders across business segments, peers, and leadership.
• Lead a high performing global Product, Engineering and Design team to deliver high-impact results in a matrix organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Real Estate
• Education Level: Bachelor's degree