The Salesforce Architect is responsible for designing and delivering scalable, high-performance technology solutions that support the evolving needs of a dynamic sports, entertainment, and mixed-use organization. This role focuses on the architecture and integration of the Salesforce ecosystem and related digital platforms to improve guest engagement, sales enablement, marketing automation, and enterprise operations. The architect will work cross-functionally with business leaders, technical teams, and external partners to develop strategic roadmaps, build robust digital infrastructures, and ensure alignment between IT capabilities and organizational objectives.