Sales Representative - Off Premise

Beer Capitol Distributing LLC•Sussex, WI

4h•Onsite

About The Position

Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor committed to quality, excellence, and a classic yet transformational brand. They seek exceptional individuals who are eager to learn and grow within their career journey, offering various positions from distribution to sales. Beer Capitol in Sussex, WI, is hiring an Off-Premise Sales Representative. This role involves establishing and maintaining professional sales relationships, selling and merchandising company products and programs within an assigned territory, and working with a manager to achieve individual and company sales objectives.

Requirements

Ability to communicate effectively verbally and in writing
Goal oriented, focused, and assertive
Ability to persuade and influence others
Basic math skills, able to calculate pricing and promotion to generate cost of goods
Informal presentation skills
Intermediate computer skills are required including MS Office
Attention to detail
Demonstrated ability to persevere and be adaptable
Strong time and project management skills
Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally
Good organizational skills and the ability to prioritize a varied workload
Ability to follow oral and written instructions
Proven customer service skills and the ability to develop and grow strong customer relationships
Wants to work hard while having fun
Captivating storytelling skills
Knowledge of required steps of a sales call - PROFIT
Maintains intermediate knowledge of product portfolio and promotions
Knowledge of supplier quality assurance standards
Basic eoStar knowledge, conduct inventory, navigate pricing, deal structures and submit orders
Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships
Familiarity with key state and federal regulations governing alcohol distribution services such as legal drinking age, licensing, use of free goods and outdated product replacement
High School diploma or equivalent (G.E.D.) required
One year's previous sales experience is required
May need to work evenings, weekends and holidays as necessary
A valid driver’s license, reliable transportation and proof of insurance is required
Ability to acquire and maintain necessary liquor salespersons permit
Required to be at least 18 years of age

Nice To Haves

Bachelor’s degree in a related field preferred
Industry (distribution, hospitality, supplier or beverage industry) experience is preferred
Live with-in or in close proximity of assigned territory preferred
Knowledgeable about assigned market; 1+ years' experience working in assigned market preferred

Responsibilities

Makes regularly scheduled sales calls to designated accounts. Makes calls and participates in community and customer events and trainings outside of regular business hours
Secures and expands distribution in assigned account base
Inputs and transmits orders, completes surveys, POS orders and route goal management using eoStar
Keeps up to date on customer credit status and is responsible for money collections on outstanding invoices
Monitors and assists customers with inventory management (product availability, new product placement, stock rotation, seasonal changes, promotions, sales trends)
Introduces and sells new brands and packages
Conducts and tracks supplier surveys
Places and delivers hot shot orders to customer premises
Maintains intermediate knowledge of product portfolio and promotions
Participates actively in sales meetings and on-site trainings
Interacts respectfully and maintains communication with team members intracompany departments (merchandisers and delivery drivers) and suppliers
Develops and maintains positive relationships with on- and/or off-premise accounts; proactively establishes contact and respectfully interacts with customers
Meets and exceeds assigned monthly sales priorities and distribution objectives by exhibiting discipline and resourcefulness
Manages and executes day-to-day activities and priorities based on pre-plans based off of route sales objectives
Tracks weekly progress to plans/goals
Meets with manager regularly to review previous accomplishments and weekly plan/goals
Submits required pre-plans and reports within specified timeframes
Pre-sells special items when directed
Relates and educates customers on products, brands, styles and industry trends
Communicates and maintains pricing and programming information
Monitors competitive pricing and activities, identifies information that would put company at a competitive disadvantage and escalates to manager
Plans and conducts supplier work-withs in defined customer accounts
Executes transactional programming
Merchandises and stocks product at each account
Suggests, utilizes and places point of sale materials and builds displays that meets company and supplier guidelines. Maintains understanding and guidelines of supplier marketing standards and use of branding, logos and sponsorships
Maintains an inventory of current POS and coupons in vehicle and applies rebates and coupons to packages and displays
Takes Inventory and reorganizes back stocks, refills cold boxes, shelves, displays and dusts product, as needed
Follows quality assurance standards, monitors product codes and maintains ongoing product rotation on all date sensitive products (beer)
Provides retail customers with directions to beer, wine or spirit products with assistance from store personnel
Works with category management to assist in resets; takes active role in designing reset, develops an intermediate level of knowledge in category management
Acts as a mentor and assists in the training of new merchandisers
Conducts customer staff trainings, as needed
Suggests, utilizes, creates, places new and existing point of sale materials including menu cards and permanent signage. Maintains understanding and guidelines of supplier marketing standards and use of branding, logos and sponsorships