Sales Representative - Green Bay

Badger Liquor•Fond du Lac, WI

About The Position

ROLE OBJECTIVES Drive sales by promoting new and existing products and growing market share in assigned accounts. Build and maintain strong customer relationships through regular visits, staff training, tastings, and timely follow-up. Plan and execute territory strategies, pre-planned sales calls, and account-specific objectives to maximize results. Maintain and update sales tools, route lists, point-of-sale materials, and merchandising displays to support sales efforts. Manage accounts receivable, monitor pricing, margins, and profitability, and use data to make informed decisions. Execute promotions and events to increase product adoption. Collaborate with team members and leadership, uphold professional conduct, and ensure compliance with company policies and regulations. BUSINESS OPERATIONS | Through cooperation and commitment to excellence, our processes are efficient and effective. Maintain strong knowledge of products, categories, competitive conditions, and market trends, and translate insights into actionable plans to grow customer business. Effectively overcome objections, confidently ask for the sale, and submit accurate and timely orders. Conduct accurate inventories and recommend appropriate stock levels to meet customer and business needs. Open new accounts by completing and submitting required documentation in partnership with the Credit Department. Pre-plan sales activities, territory strategies, and account-specific objectives to achieve sales quotas and distribution goals. Comply with all federal, state, and company regulations governing the industry. Manage accounts receivable and collections in accordance with company standards, in collaboration with the Credit Department. Maintain and regularly update sales route lists, including buyer information, call schedules, and merchandising details. Maintain a complete and up-to-date sales and display kit, including pricing, sell sheets, samples, and point-of-sale materials. Complete and submit required reports and surveys accurately and on time. Maintain availability to work flexible hours, including overtime or on-call support, which may include nights, weekends, and holidays. Participate in internal Badger University training and development programs. Prepare for and support supplier market blitzes and sales visits. Deliver effective retailer sales presentations to achieve sales and merchandising objectives. Grow market share through execution of floor displays, ads, and point-of-sale materials in alignment with company standards. Manage shelf and cold box space to maximize visibility and comply with company merchandising standards. Recommend and maintain appropriate shelf pricing based on market conditions and company guidelines. Drive overall market share growth through consistent, high-quality execution at retail. Perform additional duties as assigned by management. INNOVATION | Innovation is a way of thinking, challenging the status quo and continually improving. Drive distribution of new and existing products, including new package sizes, across supplier portfolios. Identify, respond to, and communicate sales opportunities and potential threats to maximize market performance. PEOPLE | We optimize talent to achieve results. Follow up on customer issues and concerns and ensure timely resolution of all commitments. Maintain a weekly pre-plan for the assigned territory to drive organized and effective sales execution. Build and maintain strong customer relationships based on trust, respect, and consistent service. Contact all assigned accounts on a regular, scheduled basis to support sales objectives and customer needs.

Requirements

Strong computer and technology skills, with the ability to use digital sales tools effectively.
Proven sales experience with a track record of meeting or exceeding goals.
Ability to influence, persuade, and negotiate to drive positive business outcomes.
Comfortable working independently while collaborating effectively within a team environment.
Highly organized with strong time-management skills and the ability to meet deadlines.
Effective problem-solving skills with the ability to navigate challenges confidently.
Solid understanding of pricing, promotions, and core business finance concepts, including margins and profitability.
Ability to review, analyze, and interpret data to support informed decisions and recommendations.
Strong mathematical skills related to product pricing and cost analysis.
Professional in appearance, communication style, and workplace conduct.
Confident presenter with the ability to communicate effectively with a variety of audiences.
Knowledge of wine, spirits, and non-alcoholic beverage portfolios, or the ability to quickly learn.
Familiarity with the sales call process and performance expectations.
Ability to prioritize multiple tasks in a fast-paced, results-driven environment.
Experience with pricing strategies and promotional models.
Strategic mindset with strong leadership presence and interpersonal skills.
High School Diploma or equivalent (GED) required.
Valid driver’s license, insurance, and satisfactory driving record required.
One to three years of sales experience preferred.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field preferred.
Industry certifications such as Certified Specialist of Spirits (CSS) or Certified Specialist of Wine (CSW) preferred.
Experience in a distribution and/or sales environment preferred.

Responsibilities

Drive sales by promoting new and existing products and growing market share in assigned accounts.
Build and maintain strong customer relationships through regular visits, staff training, tastings, and timely follow-up.
Plan and execute territory strategies, pre-planned sales calls, and account-specific objectives to maximize results.
Maintain and update sales tools, route lists, point-of-sale materials, and merchandising displays to support sales efforts.
Manage accounts receivable, monitor pricing, margins, and profitability, and use data to make informed decisions.
Execute promotions and events to increase product adoption.
Collaborate with team members and leadership, uphold professional conduct, and ensure compliance with company policies and regulations.
Maintain strong knowledge of products, categories, competitive conditions, and market trends, and translate insights into actionable plans to grow customer business.
Effectively overcome objections, confidently ask for the sale, and submit accurate and timely orders.
Conduct accurate inventories and recommend appropriate stock levels to meet customer and business needs.
Open new accounts by completing and submitting required documentation in partnership with the Credit Department.
Pre-plan sales activities, territory strategies, and account-specific objectives to achieve sales quotas and distribution goals.
Comply with all federal, state, and company regulations governing the industry.
Manage accounts receivable and collections in accordance with company standards, in collaboration with the Credit Department.
Maintain and regularly update sales route lists, including buyer information, call schedules, and merchandising details.
Maintain a complete and up-to-date sales and display kit, including pricing, sell sheets, samples, and point-of-sale materials.
Complete and submit required reports and surveys accurately and on time.
Maintain availability to work flexible hours, including overtime or on-call support, which may include nights, weekends, and holidays.
Participate in internal Badger University training and development programs.
Prepare for and support supplier market blitzes and sales visits.
Deliver effective retailer sales presentations to achieve sales and merchandising objectives.
Grow market share through execution of floor displays, ads, and point-of-sale materials in alignment with company standards.
Manage shelf and cold box space to maximize visibility and comply with company merchandising standards.
Recommend and maintain appropriate shelf pricing based on market conditions and company guidelines.
Drive overall market share growth through consistent, high-quality execution at retail.
Perform additional duties as assigned by management.
Drive distribution of new and existing products, including new package sizes, across supplier portfolios.
Identify, respond to, and communicate sales opportunities and potential threats to maximize market performance.
Follow up on customer issues and concerns and ensure timely resolution of all commitments.
Maintain a weekly pre-plan for the assigned territory to drive organized and effective sales execution.
Build and maintain strong customer relationships based on trust, respect, and consistent service.
Contact all assigned accounts on a regular, scheduled basis to support sales objectives and customer needs.