The primary purpose and function of this position is to sell in supplier products and provide value added services and resources to retail accounts as directed in the Columbia area. This role involves maintaining retail call frequency on assigned key wine & spirits accounts, developing and planning promotional activities, booking and executing sampling events, gaining taps, building and restocking displays, placing POCM, and selling in additional shelf space. The representative will also communicate monthly pricing information, suggestively sell-in consumer price points, and proactively manage price gaps versus competition. Key responsibilities include introducing and selling new and existing brands and packages, growing distribution through targeted focus on potential wine and spirits accounts and non-buys, and implementing local execution of supplier marketing programs and special marketing events. The role requires completing necessary paperwork, selling, delivering, and merchandising Non-Alcohol, Wine, and Spirits products, identifying and opening new accounts, and communicating with all company departments. Participation in evening and weekend promotions is also expected, along with compliance with company and supplier standards and all Federal, State, and Local liquor regulations.
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Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
Number of Employees
101-250 employees