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Reporting directly to the Sales Planning Manager, this position is primarily responsible for identifying trade spending effectiveness and efficiency opportunities across the Business Unit's brand portfolio. The role may also support the Sales Planning Manager for other activities. The Sales Planning Analyst works collaboratively with the Revenue Growth Management Team and Sales Team Analysts to ensure customer promotion plans align with the brand trade strategy, pricing/promotional guardrails and brand spending is within approved budgets. The Sales Planning Analyst utilizes AFS, T-Pro, Nielsen and Numerator to routinely conduct post promotion analysis and provide actionable insights and recommendations to the Sales Planning Manager. The Sales Planning Analyst may support the Sales Planning Manager for other activities such sales forecasting, new item execution, slotting fund management and ad hoc tracking and reporting.