Sales Operations Specialist

Toma-posted 2 months ago
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Toma is looking for a Sales Operations Specialist to own and optimize the infrastructure behind our GTM engine. You will be a critical partner to Sales, Marketing, Customer Success, and Finance, managing our revenue tech stack, streamlining processes, and enabling data-driven growth. If you are passionate about clean systems, scalable processes, and empowering teams with great tools, we want to talk to you.

  • Own and manage our core revenue tech stack, including HubSpot, Clay, Stripe, and internal integrations, ensuring clean, real-time data flow across GTM functions
  • Assess, implement, and maintain new tools that drive sales efficiency and reporting
  • Configure systems and workflows to support new initiatives and special projects across GTM and Finance
  • Build and manage automated workflows for lead routing, follow-up sequences, pipeline stages, and notifications to reduce manual effort and improve conversion
  • Conduct regular CRM audits to ensure hygiene, data consistency, and reporting accuracy across all customer lifecycle stages
  • Develop, organize, and maintain internal documentation on sales systems, processes, and best practices to support onboarding and continuity
  • Partner with Sales and Marketing leadership to build dashboards and reports that track KPIs, uncover insights, and support both tactical and strategic decisions
  • Maintain and evolve forecasting models by blending historicals, pipeline health, and rep performance trends to improve revenue predictability
  • Track rep-level metrics to help Sales leadership identify performance gaps and coaching opportunities
  • Build commission tracking tools or dashboards to ensure transparency, accuracy, and timely payouts
  • Support territory planning and account segmentation to ensure balanced rep workloads and optimal coverage across dealership accounts
  • Help onboard new GTM team members by configuring tools, managing credentials, and training on systems and workflows
  • Partner with leadership to align sales compensation plans and revenue recognition logic, ensuring consistency across GTM and financial reporting
  • Source, import, and maintain dealership directory data to ensure full visibility into the dealer landscape
  • Continuously evaluate and enrich market data to improve targeting, segmentation, and lead prioritization
  • 5 to 10 years in a Sales Operations, RevOps, or Business Systems role, preferably in a fast-paced SaaS or marketplace environment
  • Hands-on experience with HubSpot, Stripe, Clay, and related GTM tools
  • Full proficiency in enterprise HubSpot reporting
  • Strong analytical skills with a knack for making systems work for humans
  • A proactive, process-oriented thinker who thrives on enabling others to succeed
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