Sales Operation & Marketing Manager
About The Position
Forma is a next-generation Contract Development and Manufacturing Organization (CDMO) based in Irvine, California. The company was recently formed through the acquisition of the Irvine operations from BioDuro and is operating as a newly established, independent entity. As a result, Forma’s standalone online presence is still being built. We are a lean, entrepreneurial organization of approximately 60 employees focused on drug product development and manufacturing for pharmaceutical and biotechnology clients. Unlike large, highly layered organizations, Forma operates with a hands-on, execution-driven model. Our teams work closely across functions to solve complex technical and operational challenges, move quickly, and deliver consistently high-quality results. Employees at Forma are expected to take on meaningful responsibility, collaborate directly with colleagues and clients, and contribute to building scalable systems and processes as the company grows. This is an environment well suited to individuals who value autonomy, technical excellence, and the opportunity to help shape a growing organization. We are seeking a highly analytical and execution-focused Sales Operations & Marketing professional to support and optimize our commercial engine. This role sits at the intersection of sales, marketing, and business development, ensuring pipeline visibility, operational efficiency, and data-driven decision-making across the customer lifecycle. The ideal candidate has experience supporting complex B2B sales cycles preferably in life sciences, CRO/CDMO/CRDMO, or technical services and is comfortable working cross-functionally with sales, scientific teams, leadership, and external partners.
Requirements
- Bachelor’s degree in business, marketing, life sciences, or a related field
- 3–7+ years of experience in sales operations, marketing operations, or commercial operations
- Experience supporting B2B sales in life sciences, CRO/CDMO/CRDMO, biotech, or pharmaceutical services
- Strong CRM and reporting experience (Salesforce preferred)
- Advanced Excel/Google Sheets skills; comfort working with dashboards and analytics
- Excellent organizational, communication, and stakeholder management skills
Nice To Haves
- Experience with long, technical sales cycles and enterprise accounts
- Familiarity with GMP, GLP, or GCP environments
- Experience with marketing automation tools (HubSpot, Marketo, Pardot)
- Exposure to pricing models for research, development, or manufacturing services
Responsibilities
- Own and optimize the CRM system (Salesforce, etc), ensuring accurate pipeline tracking, forecasting, and reporting
- Build and maintain sales dashboards, KPIs, and performance metrics (pipeline health, conversion rates, win/loss analysis, sales cycle time)
- Support territory planning, account segmentation, and opportunity prioritization
- Partner with sales leadership to improve forecasting accuracy and sales process efficiency
- Maintain pricing tools, proposal workflows, and contract support processes in collaboration with finance and legal
- Ensure data integrity across commercial systems and reporting tools
- Execute and track marketing campaigns supporting lead generation, account-based marketing (ABM), and brand awareness
- Manage inbound lead routing, scoring, and handoff to sales
- Support development of marketing collateral (presentations, case studies, one-pagers, technical brochures)
- Coordinate conference, trade show, and industry event logistics and ROI tracking
- Analyze campaign performance and optimize spend, messaging, and channel mix
- Act as the commercial operations liaison between sales, marketing, scientific teams, and executive leadership
- Support strategic planning initiatives with data analysis and market insights
- Enable consistent messaging and positioning across the commercial organization
- Assist in customer lifecycle management from lead through contract execution
Benefits
- We offer full health benefits, paid vacation and sick leave, an aggressive bonus structure, and market-competitive salaries to all our employees.
- In addition, Forma provides employees with a variety of engaging employee and community outreach events.
- We strive to reward and promote employees who exhibit our values of Accountability, Respect, Tenacity, Results and Integrity.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
