Sales & Marketing Liaison

Peggy's Home Care•Monterey, CA

2d•$70,000 - $85,000•Onsite

About The Position

Peggy’s Home Care is seeking an exceptional Sales & Marketing (known in the industry as a Community Liaison)—a connector, strategist, and relationship builder who understands that great sales are rooted in trust, consistency, and outcomes. This is NOT a remote position This role is not just about generating leads—it’s about cultivating meaningful partnerships, elevating our presence across Monterey County, and serving as a trusted guide for families navigating pivotal care decisions. We want someone who thrives in the field, loves building relationships, and embraces the responsibility of meeting and exceeding sales metrics with integrity and heart. If you are a driven sales professional who wants your work to matter , this is the opportunity to shape the growth of a mission‑driven agency.

Requirements

3+ years of proven success in sales, outreach, and marketing
Experience building and nurturing referral networks (healthcare strongly preferred)
Comfortable owning and reporting on KPIs and sales metrics
Strong public speaking, presentation, and communication skills
Ability to thrive independently in field‑based relationship building
High integrity, follow‑through, accountability, and professionalism
Proficiency with CRM systems, sales pipelines, and calendar/task management
Genuine compassion for seniors and families navigating care transitions

Nice To Haves

Home care, home health, hospice, senior living, or healthcare referral experience
Strong understanding of local market dynamics and care continuum pathways
Proven ability to initiate, grow, and sustain referral relationships
Ability to track, analyze, and improve sales performance
Strategic thinking paired with exceptional interpersonal skills

Responsibilities

Build and maintain referral partnerships with hospitals, SNFs, assisted living communities, physicians, social workers, and case managers
Represent Peggy’s Home Care at community events, outreach activities, and professional networking opportunities
Develop and execute targeted marketing strategies to expand brand awareness
Support families and referral sources by clearly articulating service offerings and value
Identify new opportunities, underserved markets, and strategic partnerships
Track, analyze, and report key sales metrics, referral trends, conversion rates, and market activity
Collaborate with internal teams to ensure seamless onboarding and exceptional service delivery
Execute daily/weekly outreach targets aligned with sales goals
Coordinate community events, presentations, and educational engagements
Document and track all sales activity through CRM
Provide weekly reporting on KPIs, pipeline status, and market feedback
Ensure referral partners have consistent, reliable communication
Support the admissions process to drive strong conversion rates