Adventureland Park - Sales & Marketing Intern - Group Sales

Herschend • Altoona, PA

17d • Onsite

About The Position

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating® . Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. The Sales & Marketing Intern’s primary function is to work cooperatively with the Group Sales representatives to develop and execute the sales strategies and tactics. This position serves as a Brand Ambassador to group clients before, during, and after their visit. The intern will be responsible for the planning and execution of group sales events and will also assist with implementing sales strategies that maximize attendance, revenue, and guest experience. This position is also responsible for assisting Sales & Marketing leadership with a variety of sales and marketing duties as they relate to Adventureland. We are currently looking for a: Adventureland Park - Sales & Marketing Intern - Group Sales

Requirements

• Must be at least 18 years of age to comply with Iowa Child Labor Laws
• Ability to work flexible schedule, including evenings, weekends, and holidays, open to close
• Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
• Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment.
• Must possess strong written and verbal communication skills and be comfortable communicating directly with potential and existing customers
• Must be comfortable speaking in front of large groups
• Ability to learn and use Salesforce CRM
• Must be proficient in Microsoft Excel, Word, and Power Point.
• Must possess strong attention to detail and problem-solving abilities
• Ability to use office technology and equipment, such as PC, software, copier, and telephone
• Ability to follow direction, multi-task, and work as part of a tea m as well as independently
• Ability to remain seated for extended periods of time, while using a computer
• Ability to stand, walk, and remain on feet for long periods of time throughout the day
• Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders
• Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more

Nice To Haves

• Currently majoring in (or graduated with) with a Bachelor’s degree in Marketing , Public Relations, Communications, Journalism, or related discipline
• 1+ year of related experience highly desired but not
• Previous amusement park, theme park, or waterpark experience a plus
• Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.

Responsibilities

• Lead and complete special projects and initiatives related to Sales and Events
• P articipat e in development of marketing and communication initiatives and campaigns
• Assist with addressing phone calls and emails from guests regarding general park questions and concerns
• Check-In and assist groups at ticket booths and ensure accuracy of admission and ticket pricing
• Routinely greet guests at the front gate and provide guidance and assistance to enhance their experience
• Perform various sales duties including prospecting new leads and developing group sales campaigns using e-mail, direct mail and cold calling
• Plan and execute large-scale events in the park including set up, event management and post-event duties
• Deliver tickets, check in groups, serve as primary point of contact for groups and respond to guest service inquiries in person, on the phone and online
• Manage client database including information pertaining to sales leads, inquiries, lost business , and sales revenue
• Prepares and distributes upcoming function sheets to appropriate parties
• Work cooperatively with other Sales & Marketing hosts
• Serve as a brand ambassador for partners, media, and guests
• Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback
• Assist with p lanning and execution of large-scale special events
• Assist with market research and data analysis
• Assist with content creation and field marketing activities
• Assist with invoicing and payment collection for groups, consignment and other partners
• All other duties assigned by leadership

Benefits

• Flexible schedule
• Ability to cross-train and learn unique skills across various departments
• Free admission to Adventureland Theme Park/Waterpark and select Entertainment parks on your days off
• Invitations to exclusive company-sponsored host events throughout the season

What This Job Offers

• Career Level: Intern
• Number of Employees: 5,001-10,000 employees