Sales & Marketing Consultant
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About The Position
The Sales & Marketing Consultant at Sinclair Broadcast Group is a pivotal role designed for a marketing specialist and dedicated sales professional. This position is responsible for driving growth within assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a robust network to support overall account growth. The Marketing Consultant is expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals, ensuring that they can effectively meet the diverse needs of clients. In this role, the consultant will deliver weekly revenue forecasts with a high degree of accuracy, utilizing in-house sales tools and data-rich systems to craft executable and realistic business plans aimed at meeting individual goals. The consultant will maintain and continuously grow a book of business or list of accounts, actively seeking ways to increase spending from existing clients while nurturing a pipeline of potential business opportunities. The consultant will also be responsible for creating effective marketing campaigns tailored to clients' needs and conducting ongoing business reviews to ensure that these campaigns not only meet but exceed client expectations. Analyzing key data points within sales reports, maintaining awareness of market trends, competitor activities, and customer feedback will be crucial in adjusting strategies as needed to maximize campaign performance. Providing superior customer service is essential to achieving a brand reputation for reliability, consistency, and credibility. The consultant will establish personal rapport and likability with local business owners and professional networks, ensuring that Sinclair Broadcast Group remains a trusted partner in their marketing efforts.
