Sales, Marketing, & Communications Director

The Fire Station-posted 9 days ago
Full-time • Director
Hybrid • Marquette, MI
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

The Sales, Marketing & Communication Director is responsible for leading and executing the company’s marketing strategies, brand initiatives, digital presence, company promotions, and outreach activities. This role develops and manages marketing plans aligned with organizational goals, oversees the development and execution of company sales and promotions, oversees day-to-day marketing operations, and ensures cohesive branding and messaging across all channels. The Sales, Marketing & Communication Director collaborates closely with cross-functional teams, supports product and store initiatives, and helps drive customer engagement and revenue growth for The Fire Station’s retail and digital environments.

  • Develop, implement, and manage comprehensive marketing and communication strategies, including digital marketing, printed materials, promotions, public relations, events, and brand initiatives.
  • Create marketing goals, budgets, and plans that align with organizational objectives.
  • Direct brand management efforts to ensure consistent visual identity, messaging, and tone across all customer-facing platforms.
  • Track, analyze, and report key performance indicators (KPIs) to evaluate campaign effectiveness, financial efficiency, and customer engagement. Provide regular reporting and actionable insights to leadership.
  • Conduct ongoing market research and competitive analysis to identify trends, consumer behaviors, and new opportunities.
  • Plan and execute sales, promotions, and contests designed to drive sales and customer engagement.
  • Plan and manage media buying and placement in regional markets.
  • Oversee the organization’s digital presence, including website updates, SEO/SEM efforts, social media content strategies, e-commerce menus, and direct-to-consumer channels such as email, SMS, and push notifications.
  • Lead earned media opportunities, including distributing newsworthy content and maintaining relationships with local, state, and industry media outlets.
  • Manage the daily workflow of the marketing team, providing direction, delegation, and support.
  • Collaborate with cross-departmental partners—including retail operations, HR, compliance, and product teams—to ensure marketing initiatives are accurate, timely, and compliant.
  • Support the implementation of new data analysis tools and methodologies to improve reporting accuracy and marketing decision-making.
  • Analyze customer insights, consumer trends, and best practices to develop effective marketing strategies.
  • Ensure that all marketing work complies with local, state, and federal rules, especially cannabis-specific regulations.
  • Other duties as assigned.
  • Excellent verbal and written communication skills
  • Excellent interpersonal and conflict resolution skills
  • Excellent organizational skills and attention to detail
  • Strong analytical and problem solving skills
  • Strong project management skills
  • Ability to make strategic and difficult decisions
  • Ability to prioritize tasks
  • Strong supervisory and leadership skills
  • Ability to compile, analyze, interpret and present data
  • Ability to maintain confidential information
  • Works well under pressure and deadlines, ability to multitask
  • Must be able to be available to handle time sensitive situations outside of regular work schedule
  • Must be able to thrive in a fast-paced, quick-changing environment
  • B.S. / B.A. degree required in Marketing, Communications, Public Relations, Business, or a related field
  • 3–5 years of experience in marketing management, marketing strategy, or similar roles
  • Experience leading a team and supervising others
  • Must be at least 21 years of age
  • Must have NO felony convictions
  • Satisfactory background check
  • Government photo identification
  • Must be able to lift 15 lbs.
  • Experience with cannabis marketing is not required but preferred
  • Experience with email/SMS marketing platforms preferred
  • Higher education in related fields is a plus
  • Unlimited PTO
  • Medical, Dental, Vision with BCBSM
  • Employer Paid Short Term Disability
  • Employer Paid Life Insurance
  • Voluntary Life Insurance
  • 401(k) up to a 3% match
  • Parental Leave
  • Employee Assistance Program
  • Pet Insurance
  • Employee Discounts and Recognition Programs
Track Jobs with Teal

Job Search Resources

•
Resume Builder
•
Communications Director Resume Examples
•
Communications Director Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service